[youtube](https://www.youtube.com/watch?v=qtswdua_ILU)

This article presents the email marketing features of the Papo Global platform, highlighting how users can manage campaigns, sequences, audiences and templates, as well as configure credentials and suppression lists. The tool offers a complete, customizable view to optimize your email communication strategies.

## Overview
The email marketing home page gives you a complete picture of your campaigns.
- **Daily metrics**: A chart shows activity per day, including emails sent, opened, clicked and replied.
- **Total metrics**: At the top, aggregated data is shown, such as total emails sent, average open rate, average click rate, reply rate, spam clicks and unsubscribe rate.
- **Top-performing campaigns**: A table details the campaigns and sequences with the best open rates.

## Campaigns
The Campaigns section lets you create and manage "one-shot" email campaigns, that is, single sends to a specific audience.
- **Creating a new campaign**: When you click "New Campaign", you go through a four-step process:
  1. **Contacts**: Choose the contact source, which can be an existing list, tags or an uploaded CSV file.
  2. **Template**: Select an existing email template or create a new one. You can preview the email at this step.
  3. **Settings**: Define the sending options, such as the delay between sends (minimum and maximum seconds), the sending window (weekdays, weekends) and the start mode (immediate or scheduled).
  4. **Review**: View and confirm all settings before starting the campaign.

## Sequences
Sequences are automated email campaigns that run in the background according to a specific email or event. Unlike "one-shot" campaigns, sequences are continuous and triggered by events.

## Audience
In this section, you can define and segment your audience based on several criteria, such as:
- **Audience filters**:
  - All contacts with an email
  - Everyone who has been contacted
  - Specific campaign/sequence
- **Engagement**:
  - People who opened an email
  - People who clicked a link
  - People who replied
  - People who did not open
  - People who did not click
  - People who did not reply
  - People who did not subscribe
  - Delivery failure
- **Time period**:
  - All time
  - Last 7, 30 or 90 days
- **Tags**: Filter contacts based on specific tags.

## Templates
The Templates area lets you organize and create email templates in a simple, intuitive way.
- **Organization**: Templates can be organized into folders (Activation, Welcome, Simple, Other, etc.).
- **Editing and creation**: You can duplicate, edit or delete existing templates, and create new ones using a complete block-based editor.

## Credentials
Your email credentials are configured in this section, where you connect the platform to your email server.

## Suppression
The suppression list contains the contacts who unsubscribed from your emails, ensuring compliance and good email marketing practices.

## Conclusion
The Papo Global platform offers a robust, intuitive email marketing solution, allowing users to:
- Monitor campaign performance with detailed metrics.
- Create specific campaigns or automated sequences.
- Segment audiences precisely, based on engagement and tags.
- Manage email templates efficiently.
- Configure credentials and manage suppression lists to keep the contact base healthy.

With these features, Papo Global aims to optimize communication and engagement with customers through email marketing.

---

**[Start free on Papo Global →](https://chat.papo.global/app/auth/signup?utm_source=helpcenter&utm_medium=article&utm_campaign=1789743998-email-marketing-platform-walkthrough&utm_content=en)**

First user $0, no credit card. Learn more at [papo.global](https://papo.global).