[youtube](https://www.youtube.com/watch?v=UGNaMNfqD8Q)

This article explores a new feature that automatically categorizes conversations with artificial intelligence, designed to improve lead management and strategic focus in customer communication environments.

## How AI Categorization Works

The feature uses artificial intelligence to categorize every conversation in the inbox and give each lead a score. The process is simple:

1.  Click the "Score open conversations" option in the left panel.
2.  Choose the inbox you want.
3.  Start the scoring ("Start scoring").

The AI processes the conversations and assigns a score to each contact. The system indicates that each scored conversation uses one AI credit.

## Benefits of AI Scoring

AI scoring offers significant advantages:

-   **Financial Visibility:** helps you see where your investment is and where the potential return lies.
-   **Strategic Focus:** lets you direct energy and resources to the most promising leads.
-   **Detailed Score:** provides an individual score for each contact, showing how relevant or "hot" it is.

## Contact Details and Traffic Source

For more detailed information about a specific contact, just:

1.  Click the contact you want.
2.  In the right panel, you can rescore the contact after an interaction ("AI rescore").
3.  Set the traffic source, such as a specific campaign, a video, etc. This helps you understand where your leads come from and how different channels perform.

## Lead Ranking

The platform also lets you analyze all contacts at once, generating a lead ranking ("Lead ranking"). This gives you a quick view of the "hot contacts" across your entire customer base, improving your sales and customer service strategies.

## Conclusion

The new automatic AI categorization feature is a powerful tool for improving lead management. It provides valuable insights into the value of each contact, improves how resources are allocated and offers a complete view of your customer base.

### Takeaways

-   The AI automatically categorizes and scores every conversation in the inbox.
-   A star score is assigned to each lead, indicating its potential.
-   You can rescore contacts and set the traffic source for deeper analysis.
-   The tool lets you build a lead ranking, making it easier to identify promising contacts.
-   The feature aims to save time and resources by focusing on the leads with the highest conversion potential.

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