**At [Papo](https://papo.global/), the automatic Lead Score uses artificial intelligence to analyze each contact's conversation history and assign a rating from 1 to 5 stars. This score reflects the lead's buying potential and helps your team prioritize the hottest contacts, directing support and sales efforts where there is the greatest chance of conversion.**

## What automatic Lead Score is

Automatic Lead Score is a lead qualification feature built into Papo's CRM. Instead of relying only on each salesperson's manual perception, the AI reads the interactions recorded in conversations (WhatsApp, Instagram, email and other connected channels) and assigns a rating from 1 to 5 stars to each contact. The higher the rating, the stronger the sign of interest and readiness to buy.

Papo also lets you adjust this rating manually, in case the team has information the AI did not capture — such as a promising phone call or confirmation that the lead has already closed a deal.

## Summary of scoring features

| Feature | What it does | When to use it |
| :--- | :--- | :--- |
| Automatic AI rating | Analyzes open conversations and assigns 1 to 5 stars | To quickly qualify every contact in an inbox |
| Individual re-rating | Processes a contact again after new messages | To update the rating after a relevant interaction |
| Lead ranking | Lists all contacts ordered by score | To identify at a glance which contacts in the base are hot |
| Manual rating | Lets you set or reset the rating from 1 to 5 stars | For quick adjustments when the team has external context |

## How automatic rating works

Automatic rating is triggered by the user inside the Papo panel. Instead of analyzing contacts one by one, you can rate all open conversations in an inbox at once:

1. In the left panel, click the **“Rate open conversations”** option.
2. Choose the desired inbox.
3. Start the rating.

The AI processes each conversation individually and assigns a star rating to the corresponding contact. Each conversation rated consumes one AI credit from your account.

In addition to batch rating, you can re-rate a specific contact after a new conversation. On the lead's profile, the details panel shows the current score and offers the option to process that contact again. You can also set the traffic source (for example, campaign, video or organic traffic) to understand where the best-performing leads come from.

## How to interpret the 1- to 5-star rating

The 1- to 5-star scale works as a thermometer of the lead's interest:

| Rating | Practical interpretation | Recommended action |
| :--- | :--- | :--- |
| 1 star | Cold lead, no sign of buying at the moment | Keep in nurture or remove from the active funnel |
| 2 to 3 stars | Warm interest, needs further qualification | Schedule a follow-up, offer relevant materials |
| 4 to 5 stars | Hot lead, high purchase intent | Prioritize immediate support, hand over to the salesperson |

When you analyze the account's lead ranking, you quickly see which contacts deserve immediate attention. Papo organizes the entire base by rating, allowing the team to focus energy on the leads most likely to convert — instead of spending time on those still at the beginning of their journey.

## Automatic Lead Score vs. manual rating

| Situation | Best approach | Reason |
| :--- | :--- | :--- |
| Rating many contacts at once | Automatic rating | The AI processes all open conversations quickly (consumes credits) |
| Adjusting a specific lead's rating after a call | Manual rating | Immediate adjustment, without consuming credits, reflecting external information |
| Lead closed a deal or was disqualified | Reset manually (1 star) | The AI may not interpret the change in context; a manual reset is more accurate |
| Lead started interacting again after a while | Automatic re-rating | New messages provide new signals for the AI to recalculate the score |

When a manual rating is set, it overrides the score generated by the AI. This applies to the CRM, to segments and to automations that use Lead Score.

## Who it is useful for

- **Sales teams and SDRs** who need to know which leads to approach first.
- **Support managers** who want to distribute hot contacts to the right salespeople.
- **Companies with a high volume of conversations** that cannot manually qualify every lead.
- **White label resellers** who want to deliver a prioritization intelligence layer to their clients.

## Frequently asked questions

### Is the automatic rating updated on its own?

No. Rating is triggered when you request it — whether by rating open conversations in batch or by re-rating a specific contact. To keep ratings up to date after new interactions, you need to run a new rating.

### Does automatic rating consume credits?

Yes. Each conversation rated by the AI consumes one AI credit from your account. Manually adjusting the rating, on the other hand, does not consume credits.

### Can I change a lead's rating manually?

Yes. On the contact's profile, you can set a manual rating from 1 to 5 stars. This rating then applies in place of the automatic score until it is changed again or re-evaluated by the AI.

### What does a “hot” lead mean in Papo?

A hot lead is one with a high rating (4 or 5 stars), indicating a strong buying signal. It should be treated as a top priority in the sales funnel.

### How can I view the ranking of all leads?

Papo lets you analyze all contacts at once and generate a ranking by rating. This makes it easy to identify the most promising contacts in the base without opening each profile individually.

### What happens if I reset the rating manually?

By setting 1 star manually, you reset the lead's classification. The contact is then treated as cold and no longer appears in filters and segments that require higher ratings.

## Read also

- [How to manage your contacts in Papo's CRM: search, creation and update](/hc/papo/articles/how-to-manage-contacts-in-papo-crm-search-creation-update)
- [How to configure Capitão for upsell and cross-sell](/hc/papo/articles/how-to-configure-capitao-for-upsell-and-cross-sell)

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With Papo, AI qualifies leads automatically and your team serves first those most likely to close a deal.