**To customize the transactional emails and notifications of your white label reseller on Papo (https://papo.global/), you set up your own SMTP server and edit the email templates in the customization panel, ensuring that every communication — such as password resets, conversation alerts and system notifications — goes out with your domain and your brand's visual identity.**

In the white label model, every point of contact with the end customer should reflect your company. Beyond the panel with your logo and domain, the automatic emails the platform sends also need to carry your signature. Papo lets you connect an SMTP server you trust and customize the email templates, removing any reference to the Papo brand from those messages.

## Summary of the steps

| Step | What you do | Result |
| :--- | :--- | :--- |
| 1. Access the customization area | Enter the white label reseller panel after approval | You see the SMTP and template options |
| 2. Set up your own SMTP server | Enter the server address, port, username and password | The platform starts sending emails using your server |
| 3. Edit the email templates | Customize the subject, body, logo and colors of the transactional emails | The messages display your visual identity and domain |
| 4. Test the sending | Trigger a test email to check delivery and appearance | You confirm everything is going out as expected |

## How email customization works

### 1. Have your reseller approved and access the customization panel
Customizing transactional emails is available only to approved white label resellers. After approval, you access the Papo panel and find the section dedicated to configuring your brand — the same one where you set the name, logo, colors and domain. It is in this environment that you also manage email sending.

### 2. Set up your own SMTP server
For emails to go out with your domain (e.g. `no-reply@yourbrand.com`), you need to connect an SMTP server you trust. In the panel, you enter the details provided by your email provider:

- SMTP server address (e.g. `smtp.yourbrand.com`)
- Connection port
- Username and password
- Security type (TLS/SSL, as advised by your provider)

Papo does not provide an email server for transactional sending — the server is the reseller's responsibility. This ensures you have full control over sending reputation and message delivery. After you save the credentials, the platform automatically starts using that server for all automatic emails.

### 3. Edit the email templates
The platform offers default templates for each type of transactional communication: password reset, account confirmation, new conversation notifications, among others. You can edit each of them directly in the panel, with no technical knowledge required.

Customizations include:

- **Email subject** – can include your platform's name
- **Message body** – text, greeting and signature with your brand
- **Visual elements** – logo, colors and fonts aligned with the identity you already configured for the panel
- **Sender** – the email address that will appear in the "From" field (defined from the configured SMTP)

All changes are saved in real time and take effect immediately for the next sends. You can review the templates whenever you like, keeping your communication always up to date with your brand.

### 4. Test the sending
Before releasing the emails to your customers, it is advisable to run a test. The panel itself offers the option to send a verification email to an address of your choice. That way you can check whether delivery is working, whether the domain appears correctly and whether the layout looks as planned.

## Who this customization matters for

Customizing transactional emails is essential for any white label reseller that wants a complete, professional brand experience:

- **Marketing agencies** that deliver the platform as part of their portfolio and need every communication to reflect the agency, not the supplier.
- **Software houses** that offer an AI customer service solution under their own brand, including the system emails.
- **Consultancies** that tie the tool to their methodology and cannot allow the client to receive messages with another identity.
- **Franchises and networks** that need a unified communication standard across all units.

## Frequently asked questions

### Do I need my own SMTP server?
Yes. Papo does not provide an email server for transactional sending. You must use an SMTP server you trust (such as your domain provider's or a professional email service) and enter the credentials in the panel.

### Can I use the same domain configured for the panel?
Yes, that is the most recommended scenario. Using the same domain (e.g. `yourbrand.com`) both for accessing the platform (`app.yourbrand.com`) and for emails (`no-reply@yourbrand.com`) reinforces your brand's consistency.

### Are the email templates fully editable?
Yes. You can change the subject, the body text, the colors and include your logo. Editing is done visually in the panel, with no coding required.

### How long does it take for the changes to take effect?
Changes to the templates and the SMTP configuration are applied immediately after saving. The next emails sent will already use the new settings.

### Will my customers see the Papo Global brand in the emails?
No. After setting up your own SMTP and customizing the templates, all transactional messages will go out with your domain, your logo and your visual identity, with no mention of Papo.

### Do I need technical knowledge to configure SMTP?
No. The panel guides you through filling in the fields with the information you receive from your email provider. You just copy and paste the details.

## Read also

- [How to configure a custom domain and SSL on your white label reseller](/hc/papo/articles/how-to-configure-a-custom-domain-and-ssl-in-white-label-reselling)
- [How to customize the visual identity of your white label reseller on Papo](/hc/papo/articles/how-to-customize-white-label-reseller-visual-identity)

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**[Start building your brand now with professional emails →](https://papo.global/?utm_source=helpcenter&utm_medium=article&utm_campaign=customize-transactional-emails-white-label-reseller&utm_content=en)**

With Papo, you send every transactional communication with your identity, without having to develop anything.