**Papo's (https://papo.global/) automatic conversation categorization uses artificial intelligence to analyze, classify, and score all your leads, allowing your team to focus on contacts with the highest potential. Setup begins with evaluating conversations in your inbox, and the model is continuously trained through re-evaluations and the addition of contextual information, such as traffic source and the use of tags.**

Papo's AI categorization feature is designed to bring efficiency and strategic focus to your sales and customer service teams. By analyzing conversation content, the AI assigns a score to each lead, helping to quickly identify which contacts are "hot" and deserve immediate attention.

| Feature | Description | Key Benefit |
| :--- | :--- | :--- |
| **Lead Scoring** | AI assigns a star rating to each contact based on conversation analysis. | Focus on leads with the highest conversion potential. |
| **Batch Evaluation** | Allows analyzing all conversations in an inbox at once. | Time savings and an overview of contact base quality. |
| **Re-evaluation** | Option to request a new AI analysis for a contact after new interactions. | Keeps the lead score always updated and accurate. |
| **Source Definition** | Allows manually recording the lead's origin (e.g., campaign, video, event). | Improves analysis of the return from specific marketing channels. |

## How AI Categorization and Scoring Works

Papo's Artificial Intelligence system reads the interaction history with a customer to identify signs of interest, urgency, and purchase potential. Based on this analysis, it performs two main actions:

1.  **Categorization:** Groups conversations and contacts based on their potential.
2.  **Scoring:** Assigns a rating, represented by stars, indicating how "hot" a lead is. A higher number of stars means a lead with a greater probability of closing a deal.

This process transforms your inbox into a priority list, allowing agents to direct their efforts where the return is most likely, optimizing time and increasing conversion rates.

## Step-by-Step Guide to Evaluating Your Conversations

To start using automatic categorization, you need to ask the AI to analyze conversations in one of your inboxes. Each analyzed conversation consumes an AI credit.

| Step | Action | Details |
| :--- | :--- | :--- |
| **1** | **Access the Feature** | In the main dashboard, click on the **"Evaluate open conversations"** option, usually located in the upper left corner. |
| **2** | **Select the Inbox** | Choose which inbox (WhatsApp, Instagram, etc.) you want the AI to analyze. |
| **3** | **Start Evaluation** | Click the **"Start evaluation"** button for the AI to begin processing conversations and assigning scores. |
| **4** | **Analyze Results** | After processing, you will see the star rating next to each contact in your conversation list. |

## How to Train and Refine the AI

An AI model becomes more accurate over time and with more information. Although Papo's system learns automatically, you can accelerate and refine this process by providing more context.

### 1. Re-evaluating contacts after new interactions
A lead may become more or less qualified after a new conversation. If a cold customer re-engages showing great interest, it's useful to update their score.

-   Select the desired contact from the conversation list.
-   In the contact information panel, on the right, click the **"Re-evaluate"** button.
-   The AI will perform a new analysis considering the most recent interactions and update the lead's score.

### 2. Defining the traffic source
Knowing where your best leads come from is crucial for optimizing marketing investments. By informing a contact's origin, you enrich the data for future analysis.

-   In the same contact information panel, locate the source field (it may appear as "Unknown source").
-   Click to edit and define where the lead came from (e.g., "Black Friday Campaign", "YouTube Video", "Instagram Ad").

### 3. Using tags to create your own categories
While the AI provides an automatic score, you can create your own manual categorization system using tags. This helps organize contacts granularly and can be used in conjunction with the AI's score.

-   **Create tags** relevant to your business, such as "Quote requested", "Technical issue", "Interest in Gold Plan", or "Follow-up in 7 days".
-   **Apply tags** to contacts during or after conversations.
-   Use these tags to filter and create segmented lists, combining your criteria with the prioritization suggested by the AI.

By combining automatic scoring with your manual categorization, you create a robust lead management system tailored to your operation's specific needs.

## Frequently Asked Questions

### What do the stars in lead scoring mean?
The stars are a visual representation of the lead's score. The more stars a contact has, the higher their conversion potential according to artificial intelligence analysis. This helps prioritize service.

### Does conversation evaluation have a cost?
Yes, each conversation evaluated by artificial intelligence consumes an AI credit from your account. Details about the credits available in your plan can be found in your account settings or on Papo's pricing page.

### How often should I re-evaluate a contact?
It is recommended to re-evaluate a contact whenever a significant interaction occurs that might change their level of interest. For example, if a client requests a proposal, schedules a demo, or returns after a long period of inactivity.

### Does the AI only analyze message text?
The AI is trained to analyze the textual content of conversations. It looks for keywords, intent, sentiment, and other language patterns that indicate the customer's stage in the buying journey.

### Can I define the categories the AI uses?
The AI autonomously assigns a score. However, you can and should complement this analysis by creating your own categories through Papo's **tagging (labels)** system. Using tags like "Qualified Lead" or "VIP Customer" in conjunction with the AI's scoring creates an even more powerful classification system.

### Does AI analysis work for all channels?
Yes, the feature is designed to work with conversations from any inbox connected to Papo, including WhatsApp, Instagram, Facebook Messenger, Email, and other text-based channels.

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