**To create modular plans in Papo's white label reseller (https://papo.global/), you use the reseller panel to build a base subscription and select which modules go into each tier — for example, CRM, Services, Kanban, Super Chat (AI), Extractor, Broadcaster, Email Marketing, and Reports. Modules left out of the plan can be offered as add-ons; this way, each client pays only for what they contract, and you manage the combinations in the reseller panel.**

## What modular plans are in the white label reseller

In the modular model, the reseller does not need to create only closed packages. You define a base subscription with price, number of agents, and inboxes, and then choose the modules that complete each offer. This logic allows, for example, selling an entry plan with only service and WhatsApp, while CRM, Services, and Super Chat (AI) are in a higher plan or as add-ons.

Papo's white label reseller gives you the complete platform to sell under your brand. The reseller panel is the control point: there you customize name, logo, colors, and domain, create subscription plans, and define the combination of features each client can access.

## Summary of what you control in a modular plan

| Element | What you define | Example |
| :--- | :--- | :--- |
| Base subscription | Plan name, monthly price, number of agents, and inboxes | Plan with 2 agents and 1 WhatsApp inbox |
| Included modules | Features released in the plan | CRM, Kanban, Super Chat (AI), Reports |
| Optional modules | Features left out of the base plan | Extractor, Services, Broadcaster, Email Marketing |
| Billing | Recurring or add-on amount | Higher monthly fee or credit top-up |
| Management | Tracking and adjusting each client | Upgrade, downgrade, and module changes |

## How to build modular plans in the reseller panel

### 1. Have an approved reseller account

Papo's white label reseller program is not activated by self-registration. You need to contact the team, go through review, and receive approval. After that, the reseller panel unlocks the brand customization and plan management tools.

### 2. Open the subscription plans section

In the reseller panel, go to the subscription plans area. This is where you create, edit, and combine the tiers you will offer to your clients.

### 3. Define the base subscription

For each plan, you define:

- **Plan name** — identification of the tier.
- **Monthly price** — recurring amount charged to the client.
- **Number of agents** — limit of attendants who can use the panel.
- **Number of inboxes** — channels the client can connect.
- **Included modules** — features that are part of the tier.

The interface allows you to combine these restrictions freely. You can create as many plans as needed to serve different profiles.

### 4. Leave strategic modules as optional

To create an optional module, the most direct path is to build a base plan without that module and a higher plan with it included. This way, the client who wants the feature contracts the larger tier.

Another way documented by Papo is to keep the module turned off in the standard plan and activate it separately when the client contracts the add-on. In the case of Extractor, for example, you can use the API to turn the module on or off for a specific account. This way, access stays under your control and can be charged as an extra amount or via credit top-up.

### 5. Make the plan available and track combinations

After saving the plan, you can associate it with an already registered client or generate a checkout link. In the reseller panel, track the status of each subscription, change plans, upgrade or downgrade, and adjust modules and limits as needed. Recurring billing is processed by the platform, which keeps your revenue predictable.

## Who it makes sense for to create modular plans

The strategy is useful for resellers who serve different audiences with the same platform:

- **Marketing agencies** that build basic, intermediate, and advanced packages.
- **Software houses** that offer the platform as a modular product and let the client choose only what they need.
- **Consultancies** that deliver the tool along with their methodology and charge by stages.
- **Resellers** who want to increase average revenue per client by offering high-value modules such as Extractor, CRM, and AI.

## Frequently asked questions

### What is an optional module in a reseller plan?

It is a feature that is not included in the base subscription. You can release it only to clients who contract that add-on or who migrate to a higher plan.

### Can I sell CRM, Services, and AI as optional modules?

Yes. When creating plans, you select which modules go into each tier. To offer them as optional, create a plan without these modules and another with them, or keep the module turned off and activate it on demand. Extractor is a documented example of standalone activation.

### Does the client choose the modules on their own at purchase?

No. The reseller defines the combinations available in the panel. The client can contract a ready-made plan via checkout link, but the plan composition is preconfigured by you.

### How do I charge for an additional module?

You can charge a higher monthly fee in the plan that includes the module. For modules that work by consumption, such as Extractor, you can also sell credit top-ups via checkout link. Recurring billing is processed by the platform.

### Do I need an approved reseller account to create modular plans?

Yes. The white label reseller program requires contacting Papo and approval. Once approved, you access the reseller panel and the plans section.

### Can I change a client's modules after they have already contracted?

Yes. The reseller can change the client's plan, upgrade or downgrade, and adjust modules and limits as needed. The platform keeps recurring billing up to date.

## Read also

- [How to view the monthly recurring revenue of your white label reseller](/hc/papo/articles/how-to-view-white-label-reseller-monthly-recurring-revenue)
- [How to customize your white label clients' billing portal](/hc/papo/articles/customize-billing-portal-white-label-clients)

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