**To customize the visual identity of your white label reseller on Papo (https://papo.global/), access the dashboard after your program application is approved and set up the platform name, logo, colors, and custom domain — all without any technical knowledge.**

A white label reseller lets you sell Papo Global's customer service and sales platform under your own brand. Once your participation in the program is approved, you get access to a customization area where you define every visual element your customers will see. The result is a platform with your name, your logo, your colors, and an address like `app.yourbrand.com`, with no reference to Papo.

## Summary of customizable elements

| Element | What you define | How it appears to the customer |
| :--- | :--- | :--- |
| Platform name | The name that replaces "Papo Global" (e.g., "North Digital") | In the header, page title, and communications |
| Logo | Your brand image (PNG or JPG) | In the top corner of the dashboard and on the login screen |
| Colors | Primary color and accent color | In buttons, menus, links, and interface details |
| Custom domain | Access address (e.g., `app.yourbrand.com`) | In the browser address bar, reinforcing your brand |

## How customization works

### 1. Get your reseller approved
Before customizing the platform, you need to join the white label reseller program. The process includes an initial conversation with the Papo team, a suitability review, and approval of your reseller account. Without this step, the customization options are not available.

### 2. Access the customization area
After approval, you'll find a section in the Papo dashboard dedicated to configuring your brand. That's where you enter the name, logo, colors, and domain. You don't need to know how to code or access any external technical settings.

### 3. Set the name and logo
In the corresponding field, type the name that will appear in place of "Papo Global". Then upload your logo image file. Common formats such as PNG and JPG are accepted. The logo will be displayed in the platform header and on your customers' login screen.

### 4. Choose the interface colors
You select a primary color and an accent color. These colors are automatically applied to buttons, menus, links, and other visual elements, creating an experience aligned with your brand identity.

### 5. Configure the custom domain
So your customers can access the platform through an address with your brand, you enter the desired domain (for example, `app.yourbrand.com`). The platform provides the DNS validation instructions. Once you complete the setup with your domain provider and propagation finishes, the domain becomes active and the platform is accessed exclusively through that address.

### 6. Save and test
After filling in all the fields, save your changes. Access the configured domain and check that the name, logo, and colors appear correctly. Any adjustment can be made at any time, with no red tape.

## Who this customization is useful for

Customization is essential for any white label reseller who wants to build their own brand in the technology market. It is especially relevant for:

- **Marketing agencies** that want to offer an AI and CRM platform under their own identity.
- **Software houses** that want to add a customer service solution to their portfolio without building one from scratch.
- **Consultancies** that deliver the tool alongside their methodology, strengthening their own brand.
- **Franchises and networks** that need a standardized platform with the network's identity.

## Frequently asked questions

### Do I need technical knowledge to configure the domain?
No. The dashboard guides you through the whole process, and the DNS instructions are simple. You only need access to your domain's management panel to add the requested record.

### Can I change the colors after the platform is live?
Yes. Colors can be modified at any time through the customization dashboard, without affecting how the platform works.

### Is a custom domain mandatory?
No. You can operate without a custom domain, but using your own address (like `app.yourbrand.com`) is highly recommended to reinforce brand perception and professionalism.

### How long does it take for the domain to become active?
After you configure the DNS record, propagation can take from a few minutes to a few hours. Meanwhile, the platform remains accessible as usual.

### Will my customers ever see the Papo Global brand?
No. The entire experience — login, dashboard, notifications — is displayed with your brand. The end customer never comes into contact with Papo's identity.

### Can I use a subdomain like app.yourbrand.com?
Yes. Subdomains are supported and are the most common way to set up white label access.

## Read also

- [How to join the Papo Global white label reseller program](/hc/papo/articles/how-to-join-papo-global-white-label-reseller-program)

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