**To generate usage reports for white label reseller clients in Papo (https://papo.global/), you use the Reports module to filter metrics by each client's inbox, export the data to CSV, and share periodically, ensuring transparency about WhatsApp usage, conversation volume, and storage.**

In the white label reseller model, each client operates independently, but you need to monitor platform usage to provide support, adjust plans, and maintain trust. Usage reports show how many messages were exchanged, the volume of conversations, and WhatsApp credit consumption. With Papo, you centralize this data and deliver it clearly, without relying on manual spreadsheets or screenshots.

## Summary of the report generation process

| Step | Action | Result |
| :--- | :--- | :--- |
| Organize clients | Create a dedicated inbox for each white label client. | Each client becomes an isolated source in the reports. |
| Access Reports | Go to the Reports module in Papo. | View the available metric dashboards. |
| Filter by client | Select the inbox corresponding to the client. | Display only that client's data. |
| Set period | Choose Today, Last 7 days, Last 30 days, or a custom range. | Restrict the analysis to the period of interest. |
| Export CSV | Use the export option available in the report. | Download the table with the client's metrics. |
| Share | Send the file by email or make it available on a portal. | The client receives the usage report regularly. |

## Why generate usage reports per client

Without segmented reports, the reseller loses sight of what each client consumes. This can lead to billing surprises, difficulty justifying upgrades, and a lack of transparency. With periodic reports, you:

- Show exactly how many WhatsApp messages the client used.
- Demonstrate the volume of conversations handled and team performance.
- Justify the need for plan adjustments based on real data.
- Strengthen the business relationship by offering control and predictability.

Papo organizes usage data from real conversations, without requiring complex configurations. Each client just needs their own inbox, and the reports must be filtered by that source.

## How to structure clients for individual reports

The secret to per-client reports is segmentation by inbox. In the white label reseller model, you can create an exclusive inbox for each client (e.g., "WhatsApp – Clínica Vida", "WhatsApp – Loja Bella"). This practice, also recommended for technical support, isolates conversations and allows the Reports module to treat them as independent sources.

Once the inboxes are configured and clients are operating normally, usage data begins to be recorded automatically. You don't need to enable any extra collection — the conversation report already consolidates metrics by channel and by inbox.

## How to generate a client's usage report

1. Access the **Reports** module in Papo.
2. Open the **conversation report** (the same one used to compare channels).
3. In the source filter, select the **inbox** of the client you want to analyze.
4. Set the desired period: last 7 days, 30 days, or a custom range.
5. Observe the displayed metrics: conversation volume, average response time, conversions, and SLA.
6. To include WhatsApp usage, also check the client's **subscription summary** in the reseller panel — there you'll see the credit status and the subscribed plan.
7. Export the table to **CSV** and save the file.

The CSV can be opened in Excel, Google Sheets, or any spreadsheet editor. This way you can create charts, compare months, and prepare a visual report for the client.

## Metrics you can include in the report

| Metric | What it shows | How to use it for transparency |
| :--- | :--- | :--- |
| Conversation volume | Total conversations in the inbox during the period. | Show the demand handled by the client. |
| Messages sent (credit consumption) | Number of WhatsApp messages used. | Justify credit spending and the need for top-ups. |
| Average response time | Time until the first response in conversations. | Evaluate the client's service agility. |
| SLA | Percentage of responses within the agreed time. | Demonstrate compliance with quality targets. |
| Conversions | Interactions that generated an opportunity or sale. | Relate platform usage to business results. |

In addition to these, the subscription summary shows the current plan and billing status, completing the usage overview.

## Periodic sharing and automation

You can set up a monthly routine to export and send the reports. Although Papo does not send the files automatically, the export process is quick and can be done in a few minutes for your entire client portfolio.

A common practice is to generate the reports at the end of the month, attach them to a standard email, and send them to each client. This creates a cycle of transparency that reduces questions and strengthens the partnership.

## Who benefits from this practice

- **Marketing agencies** that manage multiple accounts and need to report on tool usage.
- **Software houses** that include the platform in their portfolio and want professional reports for their business clients.
- **Consultancies** that deliver the solution along with their methodology and use the data to guide improvements.
- **Franchises and networks** that centralize operations and need to compare usage across units.

## Frequently asked questions

### How to separate each client's data in the reports?
By creating an exclusive inbox for each client. In the Reports module, simply filter by the desired inbox to see only that client's metrics.

### Does the report show WhatsApp credit consumption?
Credit consumption can be tracked in the client's subscription summary in the reseller panel. The conversation report shows the message volume, which is directly linked to consumption.

### Can I export all clients' data at once?
The conversation report allows filtering one inbox at a time. To consolidate all clients, export each one separately and merge the spreadsheets in an external editor.

### Is it possible to schedule automatic report sending?
Currently, export is manual. You can create a monthly routine to generate and send the files to clients.

### What other data can I include in the report?
In addition to conversation metrics, you can add subscription summary information, such as the subscribed plan and billing status, for a complete overview.

### Do I need special permissions to access the reports?
Access to the Reports module follows the permissions configured for your user in the Papo panel. Check the team settings to ensure proper visibility.

## Read also

- [How to view the monthly recurring revenue of your white label reseller](/hc/papo/articles/how-to-view-white-label-reseller-monthly-recurring-revenue)
- [How to customize the billing portal for your white label clients](/hc/papo/articles/customize-billing-portal-white-label-clients)

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