**To manage multiple brands or units in the Papo white label reseller (https://papo.global/), you organize each client or unit into their own teams and inboxes and apply access permissions so each agent only sees conversations and operations within their scope — all inside the dashboard with your reseller's visual identity.**

In the white label reseller, the platform carries your name, your logo, your colors, and your domain. Behind this identity, however, the operation may serve several clients or units at the same time. Teams, inboxes, and custom permissions solve this challenge: they create clear divisions between the brands served, without the reseller needing to maintain multiple separate accesses or systems.

## Quick summary

| Element | Function | How it helps in the white label reseller |
| :--- | :--- | :--- |
| Teams | Group users responsible for an operation | Separate teams by client, unit, or project |
| Inboxes | Concentrate the channels and conversations of one service operation | Each client or unit can have its own channels without mixing conversations |
| Custom permissions | Control what each user can see and access | Agents see only the inboxes and teams they are authorized for |

## Why separate brands and units within the reseller

A white label reseller usually serves several clients at the same time: an agency may serve stores, clinics, and real estate agencies; a network may operate units in different neighborhoods or cities. If all conversations arrived in the same place, without separation, the team would not know which service belongs to which brand, and one client's information could appear to another.

With teams and inboxes, each operation works as an independent core. The platform remains one, but the conversation queue, agents, and permissions are organized by scope. This also helps with tracking results: it is easier to notice if a unit is overloaded or if a client needs more agents.

## How to organize each client or unit

### 1. Create a team for each brand or unit
In Papo's admin dashboard, you can create teams and add users to them. In practice, create a team for Client A, another for Downtown Unit, another for South Zone Unit, and so on. This groups those responsible for each operation.

### 2. Add responsible agents to each team
After creating the team, add the users who will work in that operation. The same agent can belong to more than one team, if your reseller allows them to serve multiple clients. For operations that require total isolation, keep teams with exclusive users.

### 3. Create separate inboxes for each client or unit
Each inbox concentrates the channels of one service operation — WhatsApp, email, website, Telegram, and others, according to the chosen channel. To create an inbox, go to **Settings → Inboxes → Add inbox**, choose the channel, and associate the agents. In the white label reseller, it is ideal for each client or unit to have its own inbox, avoiding crossed conversations.

### 4. Apply custom permissions
After teams and inboxes exist, adjust permissions so each user sees only what is relevant. An agent from a given unit can access only that unit's inbox, while a reseller administrator keeps an overview. This reduces errors and protects each client's information.

### 5. Review the inbox summary to prioritize work
Papo's Inbox presents a summary with open, resolved, and unassigned conversations. Use this view to distribute demands among teams and identify accumulated queues in a specific brand or unit.

## When this structure makes sense

- **Marketing agencies** serving dozens of clients with their own teams.
- **Consultancies** delivering the platform to different accounts and needing to keep each operation isolated.
- **Franchises and networks** that want to standardize service but separate conversations by unit or region.
- **Software houses** reselling the platform to multiple end clients and needing to organize support for each contract.

In all these scenarios, separating by teams, inboxes, and permissions prevents one client's operation from interfering with another's — even with everyone using the same white label platform.

## Frequently asked questions

### Can I separate conversations from different clients in the same reseller?
Yes. By creating separate inboxes for each client or unit, each operation's conversations are isolated. Custom permissions define which agents can access each inbox.

### How do I limit an agent to only one inbox?
The platform allows you to associate agents with inboxes. You can invite or configure an agent to have limited access to a specific inbox, maintaining isolation between brands and units.

### Is it mandatory to create a team for each client?
It is not mandatory, but teams help group users and organize responsibility for each operation. Even without a dedicated team, inboxes already separate conversations.

### Do end clients see the Papo brand?
No. In the white label reseller, the experience continues with your reseller's visual identity: your own name, logo, colors, and domain. Teams, inboxes, and permissions are internal organization features.

### What if a brand has multiple units?
Create teams and inboxes for each unit. This way, all units are within the same reseller, but with their own service queues and teams.

### Are these features included in the reseller?
The platform includes teams, inboxes, and permissions features. Specific reseller plan and pricing conditions should be confirmed on the website or with the Papo team.

## Read also

- [How to customize the visual identity of your Papo white label reseller](/hc/papo/articles/how-to-customize-white-label-reseller-visual-identity)
- [How to configure a custom domain and SSL in the white label reseller](/hc/papo/articles/how-to-configure-a-custom-domain-and-ssl-in-white-label-reselling)

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