**Yes, construction companies and developers can use Papo (https://papo.global/) to centralize real estate lead service on WhatsApp, automatically schedule visits in Google Calendar, and track proposals in a visual CRM pipeline. The platform combines AI that responds in seconds, prospect qualification, and segmented follow-up so that no lead from a launch or available unit goes cold in the conversation.** ## Summary of the flow for construction companies and developers | Step | Papo tool | What happens | | :--- | :--- | :--- | | **Lead capture** | Unified inbox | The prospect arrives from an ad, portal, or website and starts the conversation on WhatsApp. | | **Immediate qualification** | Super Chat (AI) | The AI responds in less than 2 seconds and asks about property type, region, budget, and purchase stage. | | **Visit scheduling** | Google Calendar integration | The AI checks the salesperson's available times and books the visit to the sales stand, model unit, or property. | | **Opportunity management** | Kanban CRM | A card is created in the pipeline with stages such as "New lead," "Visit scheduled," and "Proposal sent." | | **Proposal follow-up** | Disparador / Sequences | Segmented leads receive messages about new units, conditions, or proposal reminders. | ## How it works in practice ### Centralized service and qualification When a lead arrives via WhatsApp, Papo's AI takes over the first contact. Instead of leaving the prospect waiting, Super Chat responds in less than 2 seconds and starts a qualification script configured in Prompt & AI. For construction companies and developers, this script can ask: - What type of property are you looking for: apartment, house, or land? - In which region or neighborhood? - What budget range? - Are you interested in a launch or a ready-to-move-in unit? - How many bedrooms would be ideal? Based on the answers, the AI separates curious prospects from leads with real potential and already records the history in the conversation. This reduces manual work for the sales team and ensures that the salesperson receives a more qualified lead. ### Frictionless visit scheduling For leads who show interest in visiting a sales stand or model unit, the AI can move on to scheduling. With Google Calendar connected, it checks the responsible salesperson's available times and offers options directly in the WhatsApp conversation. After confirmation, the event is automatically created in the calendar, with no message exchange or risk of manual error. This is especially useful for construction companies with multiple salespeople and sales stands, because the calendar is centralized and the AI only offers times that are actually available. ### Proposal follow-up with CRM Not every lead buys in the first conversation. Papo lets you nurture these contacts automatically. Using tags, you segment leads by interest — for example, "looking_for_2_bedrooms_downtown" or "awaiting_financing." With the Disparador module, you can send bulk WhatsApp campaigns to these segments using approved message templates. Examples of follow-up for construction companies: - Notify leads from a neighborhood about a new available unit. - Remind them of a proposal that is close to expiring. - Invite qualified leads to a launch event. Each qualified lead also becomes a card in the Kanban pipeline. The sales team views the pipeline with clear stages, moves cards between columns, and keeps the entire conversation history recorded without losing the context of a proposal. ### Reports to decide where to invest Papo's reports module shows the pipeline summary and CRM values. For construction companies that invest in paid traffic, it is possible to identify which campaigns, ads, and channels actually bring in hot leads, scheduled meetings, and sales. This helps decide where to focus marketing investment and which campaigns to scale, maintain, optimize, or pause. ## Who it makes sense for Papo is suitable for construction companies, developers, and real estate sales teams that: - Receive leads from ads, real estate portals, or their website and need to respond quickly. - Want to schedule visits to sales stands and model units without relying on spreadsheets. - Need to follow up on proposals and new units without losing opportunities. - Are looking for a visual CRM to track the sales pipeline for each development. ## Frequently asked questions ### Does Papo replace the construction company's CRM? Papo includes its own CRM with a Kanban pipeline, conversation history, and a unified contact base. For integrations with other systems, details should be checked on Papo's website. ### Can the AI schedule visits on its own? Yes. With Google Calendar connected, the AI checks the salesperson's available times and books the visit directly in the WhatsApp conversation, automatically creating the event in the calendar. ### Can I automatically follow up on proposals? Yes. With tags and the Disparador module, you segment leads by interest and send WhatsApp campaigns with approved templates, such as new units or proposal reminders. ### Does Papo serve leads outside business hours? Yes. The AI responds in less than 2 seconds and qualifies leads 24 hours a day, 7 days a week, ensuring first contact even outside sales stand hours. ### Do I need to install any software? No. Papo is a web platform, accessed through the browser, with no desktop software download. ### How do I get started? Create a free account, connect WhatsApp, and configure the AI with your development's qualification questions. The first user is free and no credit card is required. ## Read also - [How to set up automatic follow-up for leads who did not respond in X days](/hc/papo/articles/automatic-follow-up-leads-no-reply-x-days) - [How to join the Papo Global white label reseller program](/hc/papo/articles/how-to-join-papo-global-white-label-reseller-program) --- **[Start free with Papo →](https://papo.global/?utm_source=helpcenter&utm_medium=article&utm_campaign=how-to-use-papo-for-construction-companies-and-developers&utm_content=en)** The first user is free and no credit card is required.