**Papo’s white label reseller business model (https://papo.global/) works like this: you acquire the right to resell the platform under your own brand, define the plans and prices you will charge your customers, and on each sale you keep the profit after paying Papo the agreed cost for the technology — without having to develop software, manage servers, or worry about updates.**

The white label reseller is a partnership model in which Papo provides the customer service platform with AI, CRM, automations, and multiple channels, and you sell it as if it were your own product. Your customers access a dashboard with your name, logo, colors, and custom domain, with no reference to Papo. The commercial relationship, billing, and first-level support are your responsibility, while Papo maintains all infrastructure and technological evolution.

## Business model summary

| Step | Reseller responsibility | Papo responsibility |
| :--- | :--- | :--- |
| Platform acquisition | Get in touch, go through review, and configure the brand | Provide the technology, approve the reseller, and grant access to the customization dashboard |
| Plan and price definition | Create your own plans, prices, and commercial terms | Does not interfere with reseller pricing |
| Sales and billing | Prospect, sell, and bill end customers | Does not participate in the commercial relationship with the end customer |
| Support and relationship | Provide first-level support and manage the customer account | Keep the platform running, fix bugs, and implement improvements |
| Financial transfer | Pay Papo the agreed platform cost | Receive from the reseller the amount for use of the technology |

## How the reseller acquires the platform

The process to become a Papo white label reseller follows four steps:

1. **Initial contact:** You speak with the Papo team, present your business, your target audience, and how you intend to resell the platform.
2. **Review and approval:** Papo evaluates the proposal to ensure proper use of the brand and suitability for the model. This step is necessary to protect the platform’s quality.
3. **Configure your brand:** After approval, you access the dashboard and set the platform name, logo, colors, and custom domain (e.g., `app.suamarca.com.br`). Everything is done without technical knowledge.
4. **Start selling:** With the customized platform, you begin selling it to your customers, defining prices, plans, and sales strategies.

## How pricing works for the reseller

The white label reseller has total freedom to define the plans and prices charged to end customers. There is no fixed table imposed by Papo — you can create packages that include, for example, different numbers of users, channels, or features, and even combine the platform with your own services, such as consulting or marketing management.

The cost the reseller pays Papo is agreed case by case, based on customer volume and the operation model. This amount covers use of the technology, server infrastructure, continuous updates, and access to all platform modules (AI, CRM, unified inbox, automations, contact extractor, email marketing, and other features). Because the cost is variable, the reseller’s profit margin depends directly on the prices they charge and the efficiency of their commercial operation.

## How financial transfers work between Papo and the reseller

The financial flow is simple: the reseller charges each end customer directly the monthly fee defined in their plan. Then they transfer to Papo the amount corresponding to the platform cost, as agreed when contracting the reseller program. Papo does not charge commission on sales or interfere in the billing relationship between the reseller and the customer.

All responsibility for issuing invoices, managing delinquency, and tax obligations belongs to the reseller, who acts as an independent business. Papo acts as the technology provider, and the reseller as the final service provider.

## Who this model is for

The white label reseller model is ideal for companies that already serve other businesses and want to add a recurring technology product to their portfolio:

- **Marketing agencies:** Increase average ticket by including an AI and CRM platform under their brand.
- **Software houses:** Offer a ready-made customer service solution without investing in development.
- **Consultancies:** Deliver the tool alongside their methodology, strengthening their own brand.
- **Franchises and networks:** Standardize service across all units with the network’s identity.

## Frequently asked questions

### Can the reseller set any price for end customers?
Yes. You have total autonomy to create your plans, define values, and commercial terms. Papo does not interfere with your pricing.

### How much does it cost to resell the platform?
The cost is defined case by case, according to your customer volume and operation model. Contact the Papo team to receive a personalized proposal.

### Does Papo charge any commission on the reseller’s sales?
No. The model is not commission-based. You pay a fixed amount (or variable according to volume) for use of the platform and keep 100% of the profit on what you charge customers.

### How does the reseller pay Papo?
Payment terms (frequency, method) are agreed directly when contracting the reseller program. The reseller is responsible for making transfers according to the agreement.

### Does the reseller need to issue invoices to customers?
Yes. Since you sell the service under your brand, issuing invoices and paying taxes are your responsibility.

### What is included in the platform cost for the reseller?
The amount covers full access to the Papo platform (all modules, including AI, CRM, automations, channels, and updates), plus server infrastructure and technical maintenance. You do not need to worry about development or hosting.

## Read more

- [How to join the Papo Global white label reseller program](/hc/papo/articles/how-to-join-papo-global-white-label-reseller-program)
- [How to customize the visual identity of your Papo white label reseller](/hc/papo/articles/how-to-customize-white-label-reseller-visual-identity)

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