**To test message variations in Papo's Disparador (https://papo.global/) without impacting your entire base, you can create smaller segments with a sample of contacts, schedule sends with different message templates, and compare read and response rates in campaign reports. This way, you identify the most effective approach before sending to the full list.** Sending a WhatsApp bulk campaign without testing the content is a risk: an unattractive message can generate low engagement and even blocks. With Papo, you run controlled tests (A/B type) using the CRM's own segmentation and Disparador scheduling, without needing external tools. ## Test process summary | Step | Action | What this ensures | | :--- | :--- | :--- | | 1. Create test segments | Isolate a sample of the base (e.g., 10% of contacts) with filters or tags | Comparable and independent groups | | 2. Prepare message variations | Create two or more Message Templates (HSM) with different texts | Distinct content for each group | | 3. Schedule or send the campaigns | In Disparador, select the segment and template, set the same time | Identical sending conditions | | 4. Analyze the reports | Compare delivery, read, and response rates between variations | Objective data for the decision | | 5. Choose the winner and scale | Send the best-performing message to the rest of the base | Maximizes engagement of the full campaign | ## How the controlled test works in practice Papo's Disparador lets you create WhatsApp bulk campaigns with full control over the audience and content. To test variations without affecting your entire base, you use the CRM's **dynamic segments** to divide your contacts into smaller groups and send a different message to each group. ### Step 1: Create segments with representative samples Go to the **Contacts** module and use the available filters to isolate a portion of your base. Since the platform does not have a native random split feature, you can: - Manually assign a tag (e.g., “test-a” and “test-b”) to a defined number of contacts and save each tag as a segment. - Use an indirect criterion, such as “contacts created in the last 7 days” or “last interaction 30 days ago,” to get a group of controlled size. - Create a segment with a lead score or marker filter that represents a specific profile and then manually split the contacts into two lists. Save each view as a segment with a clear name (e.g., “Test A – Direct offer” and “Test B – Offer with question”). ### Step 2: Prepare the message templates (HSM) Each text variation needs a Message Template approved by Meta. In Papo's **Settings** module, create the templates with the differences you want to test – for example, one with a direct call-to-action (“Buy now”) and another with a question (“Did you know that…”). Submit both for approval before scheduling the sends. ### Step 3: Configure the campaigns in Disparador In the **Disparador** module, create one campaign for each variation: - Select the WhatsApp inbox. - Choose the corresponding segment (Test A or Test B). - Set the approved Message Template. - Adjust the sending speed and, if desired, schedule both campaigns for the same day and time, ensuring that external conditions are identical. The platform will ask for best-practice confirmations (contact opt-in, no use of purchased lists). After reviewing, save the campaign as a draft or schedule the send. ### Step 4: Analyze the results After sending, go to the campaign list in Disparador to view the reports. Compare the main metrics between the variations: - **Delivery rate** – if there is a significant difference, it may indicate quality issues with the numbers in one of the segments. - **Read rate** – messages with a more attractive subject or first sentence tend to have higher read rates. - **Responses and conversions** – track conversations started from the send in the **Conversations** module and cross-reference with the Kanban to see how many leads advanced in the funnel. With this data, it becomes clear which approach generated more engagement. ### Step 5: Scale the winning message With the winning variation identified, create a new campaign in Disparador using the complementary segment (the rest of the base that did not participate in the test) or the full list, now with the best-performing message. This way, you optimize the campaign result without risking the entire base on unvalidated content. ## Who this method is for - **Marketing teams** that want to increase the open and response rates of WhatsApp campaigns. - **Salespeople and SDRs** who need to validate outreach scripts before scaling to their entire portfolio. - **Agencies and white label resellers** that manage campaigns for multiple clients and want to offer data-driven tests. - **Reactivation or promotion operations** where every percentage point of engagement represents direct revenue. ## Frequently asked questions ### Do I need to create a segment for each variation? Yes. Each message variation should be sent to a different segment, but with contacts of a similar profile, so the comparison is fair. ### How do I ensure the test groups are comparable? Use the same segmentation logic for both groups (e.g., “customers who purchased in the last 60 days”) and split the contacts manually with tags or by creation date. Avoid mixing very different profiles in the same test. ### Can I test more than two messages at the same time? Yes. You can create as many segments and campaigns as you want, as long as each group is large enough to generate statistically relevant results. ### Do the reports show the response rate? Disparador reports show messages sent, delivered, read, and failed. The response rate can be measured by conversations started from the send, which you track in the Conversations module or by cross-referencing with the Kanban. ### Do I need to approve each message variation with Meta? Yes. Every Message Template (HSM) used in Disparador must be approved by Meta. Create and submit the variations in advance so you don't delay the tests. ### Can I schedule the test sends for the same time? Yes. Schedule the campaigns for the same day and time, so external conditions (day of the week, holidays) do not influence the results. ## Read also - [How to create and send WhatsApp message templates for approval in Papo](/hc/papo/articles/how-to-create-submit-whatsapp-message-templates-papo) - [How to manage scheduled messages in Papo: edit, cancel, and view](/hc/papo/articles/how-to-manage-scheduled-messages-in-papo-edit-cancel-and-view) --- **[Start for free and test your campaigns →](https://papo.global/?utm_source=helpcenter&utm_medium=article&utm_campaign=test-message-variations-disparador-without-full-base&utm_content=en)** Create segments, schedule sends, and compare results with Papo reports at no initial cost.