**Sequences in Papo (https://papo.global/) are automation flows that allow you to create and send a series of scheduled messages to a contact over time, forming an automatic communication cadence. This feature, part of the Flows module, is ideal for nurturing leads, onboarding new customers, or re-engaging inactive contacts, ensuring no opportunity is lost due to lack of follow-up.**

A well-structured follow-up cadence is essential for maintaining engagement and moving contacts along the customer journey. Instead of sending messages manually or scheduling individual reminders, Sequences automate the entire process. Once a contact is "enrolled" in a sequence, they begin to receive pre-defined messages at specific intervals (e.g., on day 1, day 3, and day 7), through channels like WhatsApp and email, fully integrated with Papo's CRM.

## Sequences vs. Campaigns vs. Scheduled Messages

It's important to differentiate Sequences from other messaging tools available in Papo. Each has a specific purpose.

| Tool | Primary Purpose | Example of Use |
| :--- | :--- | :--- |
| **Sequences** | Send a series of timed messages to an individual after a trigger. | Nurture a new lead with 3 messages over one week. |
| **Campaigns (Broadcaster)** | Send a single mass message to a large segment of contacts all at once. | Send a Black Friday promotion announcement to all customers. |
| **Scheduled Messages** | Send a single message to a specific contact at a future date and time. | Schedule a meeting reminder for a specific client for tomorrow. |

## How Sequences work in Papo

Sequences are built within Papo's **Flows** module, using a visual editor that allows you to design the contact's journey step by step. The general process for creating and activating a follow-up cadence is as follows:

### Step 1: Plan Your Cadence

Before going to the platform, define the objective of your sequence.
*   **Objective:** What do you want to achieve? (Ex: Schedule a demo, educate about a product, reactivate a customer).
*   **Audience:** Who is the sequence for? (Ex: Leads who downloaded an e-book, customers who haven't purchased in 90 days).
*   **Channels:** Will you use WhatsApp, Email, or a combination of both?
*   **Content and Intervals:** Write the text for each message and define the time interval between them (e.g., 2 hours, 3 days, 1 week).

### Step 2: Create the Sequence Structure

In the Papo platform, navigate to the automation area (Flows) and create a new **Sequence**. It will start as an inactive draft. Using the visual builder, you will add the blocks that make up your cadence:

1.  **Trigger:** Define how a contact enters the sequence. This can be done manually, by adding a specific tag, by moving a card in the Kanban to a certain stage, or through an API integration.
2.  **"Send Message" Action:** Add the first communication step. Choose the channel (WhatsApp or Email) and insert the message content. For WhatsApp, remember to use approved Message Templates (HSM) if you are initiating the conversation or responding after the 24-hour window.
3.  **"Wait" Action:** After the first message, add a wait block. Configure the time the automation should wait before proceeding (e.g., `2 days`).
4.  **Repeat Steps:** Continue adding "Send Message" and "Wait" blocks until your entire follow-up cadence is complete. You can also add conditions, such as "check if the contact replied" to stop the sequence.

### Step 3: Enroll Contacts and Activate

With the flow designed, the next step is to populate the sequence. You can enroll contacts individually from their profile in the CRM or in bulk, by selecting a list or audience filter.

After reviewing all steps and messages, activate the sequence. From this moment on, any contact who is enrolled will automatically begin to receive the message cadence.

## Who is this feature for?

Sequences are a powerful tool for various areas and types of businesses seeking efficiency and consistency in communication.

*   **Sales Teams:** To automate follow-up with leads who requested a quote, ensuring no prospect "goes cold" due to lack of contact.
*   **Marketing:** To create nurturing flows that educate leads about a product or service, gradually moving them through the sales funnel.
*   **Customer Success (CS):** To build onboarding cadences, sending tips and tutorials to new customers during their first days of using the platform.
*   **E-commerce:** To re-engage customers who abandoned their cart or to send a post-purchase sequence with a satisfaction survey and related product offers.
*   **Service Providers (Salons, Clinics):** To send a series of reminders before an appointment and a follow-up message after the service to ask for feedback.

## Frequently Asked Questions (FAQ)

### What is the difference between a Sequence and a Broadcaster campaign?
A Sequence is a series of individual, timed messages sent to a contact based on when they entered the flow (e.g., Day 1, Day 3, Day 7). A Broadcaster campaign sends a single message to a large group of people at the same time. The Sequence is for continuous nurturing; the Broadcaster is for one-off announcements.

### Can I use WhatsApp and Email in the same Sequence?
Yes. Papo's omnichannel nature allows you to build a cadence that combines different channels. For example, you can send the first message via WhatsApp and, if there's no response in 2 days, send a follow-up email, all within the same automated flow.

### How does a contact stop receiving messages from the sequence?
You can set up exit rules. For example, the sequence can be automatically stopped if the contact replies to one of the messages, clicks a specific link, or is moved to another stage in the sales funnel. It is also possible to manually remove a contact from the sequence at any time.

### Do WhatsApp sequences respect the 24-hour window?
Yes. To initiate a conversation or send a message more than 24 hours after the customer's last interaction, messages sent by the Sequence via WhatsApp must use **Message Templates (HSM)** previously approved by Meta. The Papo platform is fully integrated with this rule.

### Is it possible to see which contacts are at each stage of a sequence?
Yes, the Papo platform provides visibility into the progress of your automations. You can list active sequences and track which contacts are enrolled and at what stage of the flow they are.

### Can I create a sequence based on actions in the Kanban funnel?
Yes. One of Papo's great advantages is the integration between modules. You can set up a trigger so that when a deal is moved to the "Proposal Sent" column in the Kanban, the contact is automatically enrolled in a 5-day follow-up sequence.

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