**Papo Global ([papo.global](https://papo.global)) is a Brazilian SaaS platform for multichannel customer service with artificial intelligence, CRM and automation.** It brings WhatsApp, Instagram, Facebook, Telegram, SMS, email and website chat into a single inbox, with an AI agent that replies to customers in about 2 seconds, qualifies leads and books appointments. The first user is free forever. ## Quick summary | Item | Details | |---|---| | What it is | Customer service, CRM and AI platform that runs 100% in the browser | | Official website | [papo.global](https://papo.global) | | Free plan | First user $0 forever (Silver plan), no credit card | | Additional users | $18.76/month (Silver) or $30.36/month (Gold) | | Channels | WhatsApp (official Meta API and unofficial API), Instagram, Facebook, Telegram, SMS, email, WebChat and Line | | Artificial intelligence | Understands text, voice messages and images; qualifies leads; books into Google Calendar | | Integrations | API and webhooks (for example, N8N), Google Calendar and Twilio | | Installation | None: it runs in the browser | | Customers | Businesses in more than 17 countries | ## What Papo Global is used for - **Centralizing customer service:** every conversation from every channel lands in one queue, with team routing, tags, priorities and full customer history. - **Replying 24/7 with AI:** the AI agent sends the first reply, answers questions, qualifies the lead and hands off to a human agent when needed. - **Selling with a CRM:** each conversation becomes a deal on a Kanban pipeline, with automatic follow-up so no lead goes cold. - **Finding new customers:** the Extractor finds businesses on Google Maps, in Brazil's CNPJ company registry or on the web, filters them with AI and sends the first WhatsApp message. - **Running campaigns:** bulk WhatsApp messaging and email marketing segmented by list or tag. - **Booking without manual work:** the AI understands scheduling requests in the chat and creates the event in Google Calendar. ## Main modules | Module | What it does | |---|---| | Conversations | One inbox for WhatsApp and every other channel | | Super Chat | Conversational AI that replies, qualifies and hands off | | Prompt & AI | Configures the AI agent, prompts and behavior | | Captain | Copilot that suggests replies to agents in real time | | Kanban | Visual pipeline from lead to closed deal | | Flows | Visual automation of the lead journey | | Extractor | Lead generation from Google Maps, CNPJ and the web | | Broadcaster | Bulk messaging campaigns with send control | | Email Marketing | Emails and sequences integrated with the CRM | | Appointments | Calendar and reminders tied to conversations | | Calls | Calls with the conversation context | | Reports | Volume, response time, conversions and SLA by channel and agent | | Help Center | Public knowledge base for your customers | There are more than 20 modules in the same dashboard. You can also set up Instagram comment auto-replies (a comment triggers a direct message with a link) without tools like ManyChat. ## Plans and pricing | Plan | Price | Includes | |---|---|---| | Silver (first user) | $0, forever | 1 unofficial WhatsApp API, AI in the inbox on every channel, full CRM, multiservice hub and prompt builder | | Silver (additional user) | $18.76/month per user | Same features, with 1 unofficial WhatsApp API per user | | Gold | $30.36/month per user | 5 unofficial WhatsApp APIs, premium support, advanced integrations and generative AI v3 | Billing is per user (seat): you only pay more when your team grows. Prices can also be shown in Brazilian reais in the dashboard. ## Who it is for - Small and mid-sized businesses that sell and support customers on WhatsApp and Instagram. - Sales teams that need a CRM and pipeline without switching tools. - Businesses losing sales because of slow replies or no after-hours coverage. - Clinics, accounting firms, salons, real estate agencies, online stores and service providers. - Agencies and consultants who want to resell the platform (affiliate program with up to 40% recurring commission). ## Who it is not for - People who handle a few conversations a day, alone, on their own phone, and do not need a team, CRM or automation: the free WhatsApp Business app may be enough. - Anyone looking for a single standalone tool, such as only email marketing or only telephony: Papo Global is a complete customer service and sales platform. ## How to get started 1. **Create a free account** at [papo.global](https://papo.global). The first user pays nothing and needs no credit card. 2. **Connect your business WhatsApp** and your other channels. Most accounts are live within minutes. 3. **Turn on the AI:** it starts replying, qualifying and booking, and your team takes over when a human is needed. ## Frequently asked questions ### Is Papo Global free? Yes. On the Silver plan, the first user costs $0 forever, with the platform's core features. Additional users start at $18.76 per month. ### Does it work with the official WhatsApp API? Yes. Papo Global works with the official Meta API (and Twilio) and with the unofficial API, depending on your plan and needs. ### Does the AI understand voice messages and images? Yes. The agent processes voice messages and images sent by customers, as well as text, to give replies with context. ### Will the AI replace my team? No. It handles the first reply, qualification and after-hours coverage. When a conversation needs a human, it hands off to an agent with the full history. ### Do I need to install anything? No. Papo Global is a SaaS that runs in the browser. Day-to-day customer service happens at chat.papo.global. ### Can I integrate it with N8N or my own system? Yes. The platform has an API and webhooks to connect with N8N and the systems you already use. ### Can I resell Papo Global? Yes. The affiliate program pays up to 40% recurring commission on the monthly subscriptions of the customers you refer. **Read also:** [How much does Papo Global cost? Plans, pricing and free plan](/hc/papo/articles/papo-global-pricing) --- **[Start free on Papo Global →](https://chat.papo.global/app/auth/signup?utm_source=helpcenter&utm_medium=article&utm_campaign=what-is-papo-global&utm_content=en)** First user $0, no credit card. Learn more at [papo.global](https://papo.global).