To customize subscription expiration notifications for your white label clients on Papo (https://papo.global/), you set up your own SMTP server and edit the billing-related email templates, ensuring that renewal and expiration alerts go out with your domain and your brand's visual identity.
In white label reselling, every point of contact with the end client should reflect your company. In addition to the panel and billing portal with your brand, the automatic emails that notify about subscription expiration also need to carry your identity. Papo allows you to connect an SMTP server of your choice and customize the templates for these notifications, eliminating any reference to the Papo brand.
Summary of steps
| Step | Action | Result |
|---|---|---|
| 1. Access the customization area | Enter the white label reseller panel after approval | View SMTP and email template options |
| 2. Configure SMTP server | Enter server address, port, username, and password | The platform starts sending emails using your server |
| 3. Edit notification templates | Customize subject, body, logo, and colors of expiration and renewal emails | Alerts display your visual identity and domain |
| 4. Test sending | Send a test email to check delivery and appearance | Confirm everything is going out as expected |
How notification customization works
1. Have your reseller approved and access the customization panel
Customization of expiration notifications is available only to approved white label resellers. After approval, you access the Papo panel and find the section dedicated to configuring your brand — the same one where you define name, logo, colors, and domain. It is in this environment that you also manage the sending of transactional emails.
2. Configure your own SMTP server
For notification emails to go out with your domain (e.g., cobranca@suamarca.com.br), you need to connect an SMTP server of your choice. In the panel, you enter the data provided by your email provider:
- SMTP server address (e.g.,
smtp.suamarca.com.br) - Connection port
- Username and password
- Security type (TLS/SSL, as directed by your provider)
Papo does not provide an email server for transactional sending — the responsibility for the server lies with the reseller. This ensures you have full control over sending reputation and message delivery. After saving the credentials, the platform automatically starts using this server for all automatic emails, including subscription expiration ones.
3. Edit the expiration notification templates
The platform offers default templates for billing communications, such as renewal reminders, expiration notices, and payment confirmations. You can edit each template directly in the panel, without needing technical knowledge.
Customizations include:
- Email subject – can include your platform name and the expiration date
- Message body – text, greeting, and signature with your brand
- Visual elements – logo, colors, and fonts aligned with the identity you already configured for the panel
- Sender – the email address that will appear in the “From” field (defined from the configured SMTP)
All changes are saved in real time and take effect immediately for the next sends. You can review the templates whenever you want, keeping communication always up to date with your brand.
4. Test sending
Before releasing the notifications to your clients, it is recommended to do a test. The panel itself offers the option to send a verification email to an address of your choice. This way you check if delivery is working, if the domain appears correctly, and if the layout is as planned.
Who this customization is important for
Customizing expiration notifications is essential for any white label reseller who wants a complete and professional brand experience:
- Marketing agencies that deliver the platform as part of their portfolio and need all communications — including billing ones — to reflect the agency, not the supplier.
- Software houses that offer an AI customer service solution under their own brand, including subscription renewal alerts.
- Consultancies that associate the tool with their methodology and cannot allow the client to receive messages with another identity.
- Franchises and networks that need a unified communication standard across all units, including payment reminders.
Frequently asked questions
Are expiration notifications sent automatically?
Yes. The platform automatically sends expiration and renewal alerts based on each client's subscription status. You customize the content of these emails, but the sending is done by the system.
Do I need to configure anything in the billing portal for these notifications?
No. The billing portal automatically inherits your reseller's visual identity. Email notifications are handled separately, via SMTP and templates.
Does the client see the Papo Global brand in expiration notifications?
No. When you configure your own SMTP server and edit the templates, emails go out with your domain and your visual identity, without any mention of Papo.
Can I customize the text of the billing email?
Yes. You can edit the subject and body of each template, including your platform name, the expiration date, and your brand signature.
Do I need my own SMTP server?
Yes. Papo does not provide an email server for transactional sending. You must use an SMTP server of your choice and enter the credentials in the panel.
Can I use the same domain configured for the panel?
Yes, it is the most recommended scenario. Using the same domain (e.g., app.suamarca.com.br) for the panel and for emails maintains your brand consistency across all touchpoints.
Read also
- How to customize the billing portal for your white label clients
- How to customize the login screen of your white label reseller
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