To prospect companies on WhatsApp using a CNPJ, you can use Papo's Extractor module (https://papo.global/), a tool that searches for companies in Brazil's CNPJ database, extracts decision-makers' contact information, and adds it directly to your CRM. From there, you can segment these new leads and initiate controlled sales conversations through the Message Sender.
B2B prospecting requires finding the right contact within the right company. Papo's CNPJ Extractor is designed to automate this process, transforming a CNPJ number or a market segment into a list of qualified contacts, ready to be approached on WhatsApp. The tool integrates searching, extraction, and data organization directly into the Papo ecosystem, optimizing your sales team's time.
| Step | Action | Key Details |
|---|---|---|
| 1. Filter Companies | Define the desired company profile in the Extractor. | Use filters such as CNAE (National Classification of Economic Activities), state (UF), and company size. |
| 2. Execute Extraction | Start the process to search and import contacts. | The tool batch searches for company data and associated contacts, prioritizing decision-makers. |
| 3. Organize in CRM | Contacts are automatically created in Papo's CRM. | Each person becomes a Contact and is linked to a Company profile, centralizing the B2B history. |
| 4. Initiate Outreach | Use the Sender to send the first message on WhatsApp. | It is mandatory to use an approved Message Template (HSM) and follow WhatsApp's policies. |
How the CNPJ Extractor prospecting process works
The workflow is designed to go from CNPJ to WhatsApp conversation in a few steps, eliminating the need for spreadsheets and manual searches.
Step 1: Define your Ideal Customer Profile (ICP)
The first step is to tell the tool what type of company you are looking for. In the Extractor module, you can use filters to segment your search precisely. Key filters include:
- CNAE: Search for companies by industry using the official Federal Revenue Service catalog.
- Location: Filter by state (UF) to focus on specific regions.
- Size: Segment by company size to align with your sales strategy.
By defining these criteria, you create a queue of CNPJs that match your ideal customer profile, ensuring that the extraction focuses on leads with higher potential.
Step 2: Execute the extraction to populate your CRM
With the filters defined, you can start the extraction. The platform will process the list of CNPJs and search its databases for associated contact information, such as name, email, and, most importantly, the WhatsApp number.
The main differentiator is that the system prioritizes searching for decision-maker contacts (partners and administrators), significantly increasing the chance of your message reaching directly those with purchasing power, instead of getting stuck with a generic reception number. The contacts found are automatically added to your CRM in Papo.
Step 3: Organize and segment your new contact list
After extraction, the data is not just thrown into a list. It is intelligently organized within Papo's CRM, following the B2B structure:
- Company Profile: A profile is created for each CNPJ, centralizing data such as corporate name and domain.
- Contact Profile: Each person found (partner, manager) is created as an individual Contact profile and linked to their respective Company.
This structure allows you to have a 360° view of the relationship with the organization. To further segment, you can apply tags to the newly extracted contacts (e.g., "prospecting_cnae_retail", "leads_sp_dec23"), facilitating the creation of targeted campaigns.
Step 4: Initiate the conversation on WhatsApp
With the qualified and segmented contact list in the CRM, the final step is outreach. For this, you use Papo's Sender module.
It is crucial to understand that, to initiate a conversation with a new contact via the WhatsApp API, you must use a Message Template (HSM) previously approved by Meta. This first message should be professional and seek engagement, not aggressive selling.
In the Sender, you select the audience (using the tag you created), choose the approved message template, and configure sending parameters, such as speed. This ensures a controlled approach compliant with WhatsApp policies, keeping the history of all interactions centralized in Papo.
Frequently Asked Questions (FAQ)
Does the extraction guarantee the company owner's contact?
The Extractor is designed to prioritize searching for contacts of partners and administrators, significantly increasing your chance of speaking with a decision-maker. However, the availability and accuracy of data may vary according to each company's public record. The goal is to avoid generic service numbers and go straight to the source.
Do extracted contacts already come with opt-in for messages?
No. The extraction provides public company contacts. The user is responsible for following WhatsApp policies, including obtaining consent (opt-in). The first approach should be made with a utility or marketing Message Template (HSM), inviting the contact to a conversation, and should never be perceived as spam.
Do I need to install any software to use the Extractor?
No. The Extractor is a module of the Papo Global platform, which is 100% web-based. The entire process, from extraction to message sending and CRM management, happens in your browser, without the need to install any software.
How are contacts organized in the CRM after extraction?
Automatically, the platform creates a Company profile for the CNPJ and Contact profiles for the people found. The Contact profiles are linked to the corresponding Company profile, allowing your team to see the entire interaction history with anyone from that organization in one place.
Can I use the Extractor to search for companies in other countries?
The CNPJ Extractor is specific to the Brazilian company database. However, the Papo platform also offers other extraction sources, such as Google Maps and web search, which can be used to prospect companies in other regions.
Read also
- How to use the Sender to send bulk WhatsApp campaigns
- Company CRM vs. Contacts: When and how to use each?
Registration is free for the first user and does not require a credit card, allowing you to test the extraction and contact flow immediately.