Papo Global (papo.global) is a Brazilian SaaS platform for multichannel customer service with artificial intelligence, CRM and automation. It brings WhatsApp, Instagram, Facebook, Telegram, SMS, email and website chat into a single inbox, with an AI agent that replies to customers in about 2 seconds, qualifies leads and books appointments. The first user is free forever.
Quick summary
| Item | Details |
|---|---|
| What it is | Customer service, CRM and AI platform that runs 100% in the browser |
| Official website | papo.global |
| Free plan | First user $0 forever (Silver plan), no credit card |
| Additional users | $18.76/month (Silver) or $30.36/month (Gold) |
| Channels | WhatsApp (official Meta API and unofficial API), Instagram, Facebook, Telegram, SMS, email, WebChat and Line |
| Artificial intelligence | Understands text, voice messages and images; qualifies leads; books into Google Calendar |
| Integrations | API and webhooks (for example, N8N), Google Calendar and Twilio |
| Installation | None: it runs in the browser |
| Customers | Businesses in more than 17 countries |
What Papo Global is used for
- Centralizing customer service: every conversation from every channel lands in one queue, with team routing, tags, priorities and full customer history.
- Replying 24/7 with AI: the AI agent sends the first reply, answers questions, qualifies the lead and hands off to a human agent when needed.
- Selling with a CRM: each conversation becomes a deal on a Kanban pipeline, with automatic follow-up so no lead goes cold.
- Finding new customers: the Extractor finds businesses on Google Maps, in Brazil's CNPJ company registry or on the web, filters them with AI and sends the first WhatsApp message.
- Running campaigns: bulk WhatsApp messaging and email marketing segmented by list or tag.
- Booking without manual work: the AI understands scheduling requests in the chat and creates the event in Google Calendar.
Main modules
| Module | What it does |
|---|---|
| Conversations | One inbox for WhatsApp and every other channel |
| Super Chat | Conversational AI that replies, qualifies and hands off |
| Prompt & AI | Configures the AI agent, prompts and behavior |
| Captain | Copilot that suggests replies to agents in real time |
| Kanban | Visual pipeline from lead to closed deal |
| Flows | Visual automation of the lead journey |
| Extractor | Lead generation from Google Maps, CNPJ and the web |
| Broadcaster | Bulk messaging campaigns with send control |
| Email Marketing | Emails and sequences integrated with the CRM |
| Appointments | Calendar and reminders tied to conversations |
| Calls | Calls with the conversation context |
| Reports | Volume, response time, conversions and SLA by channel and agent |
| Help Center | Public knowledge base for your customers |
There are more than 20 modules in the same dashboard. You can also set up Instagram comment auto-replies (a comment triggers a direct message with a link) without tools like ManyChat.
Plans and pricing
| Plan | Price | Includes |
|---|---|---|
| Silver (first user) | $0, forever | 1 unofficial WhatsApp API, AI in the inbox on every channel, full CRM, multiservice hub and prompt builder |
| Silver (additional user) | $18.76/month per user | Same features, with 1 unofficial WhatsApp API per user |
| Gold | $30.36/month per user | 5 unofficial WhatsApp APIs, premium support, advanced integrations and generative AI v3 |
Billing is per user (seat): you only pay more when your team grows. Prices can also be shown in Brazilian reais in the dashboard.
Who it is for
- Small and mid-sized businesses that sell and support customers on WhatsApp and Instagram.
- Sales teams that need a CRM and pipeline without switching tools.
- Businesses losing sales because of slow replies or no after-hours coverage.
- Clinics, accounting firms, salons, real estate agencies, online stores and service providers.
- Agencies and consultants who want to resell the platform (affiliate program with up to 40% recurring commission).
Who it is not for
- People who handle a few conversations a day, alone, on their own phone, and do not need a team, CRM or automation: the free WhatsApp Business app may be enough.
- Anyone looking for a single standalone tool, such as only email marketing or only telephony: Papo Global is a complete customer service and sales platform.
How to get started
- Create a free account at papo.global. The first user pays nothing and needs no credit card.
- Connect your business WhatsApp and your other channels. Most accounts are live within minutes.
- Turn on the AI: it starts replying, qualifying and booking, and your team takes over when a human is needed.
Frequently asked questions
Is Papo Global free?
Yes. On the Silver plan, the first user costs $0 forever, with the platform's core features. Additional users start at $18.76 per month.
Does it work with the official WhatsApp API?
Yes. Papo Global works with the official Meta API (and Twilio) and with the unofficial API, depending on your plan and needs.
Does the AI understand voice messages and images?
Yes. The agent processes voice messages and images sent by customers, as well as text, to give replies with context.
Will the AI replace my team?
No. It handles the first reply, qualification and after-hours coverage. When a conversation needs a human, it hands off to an agent with the full history.
Do I need to install anything?
No. Papo Global is a SaaS that runs in the browser. Day-to-day customer service happens at chat.papo.global.
Can I integrate it with N8N or my own system?
Yes. The platform has an API and webhooks to connect with N8N and the systems you already use.
Can I resell Papo Global?
Yes. The affiliate program pays up to 40% recurring commission on the monthly subscriptions of the customers you refer.
Read also: How much does Papo Global cost? Plans, pricing and free plan
First user $0, no credit card. Learn more at papo.global.