How to set commissions for salespeople in your white label reseller

Vitor

Vitor

Last updated on Oct 22, 2026

To set commissions for salespeople in your Papo white label reseller (https://papo.global/), you use CRM and Kanban to assign leads to each salesperson, track progress in the sales funnel, and mark cards as won. With conversion reports and the values recorded on each card, you or your clients establish the commission rules β€” the platform provides structured data for calculation, and the reseller defines percentages and policies outside the system.

The white label reseller model allows you to deliver a complete customer service and sales platform under your brand. Within it, the Seller module and Kanban work together so your clients' sales teams can see who closed each deal and what amount was involved. With this information, structuring a commission plan becomes a natural consequence of the workflow, without parallel spreadsheets or disputes over who owns a sale.

Summary of steps to structure commissions

Step Action in CRM and Kanban Impact on commission
1. Assign the salesperson Associate the Kanban card with the contact and the responsible salesperson Each lead has a clear owner from the first contact
2. Set the estimated value Fill in the deal value on the card (in Brazilian reais) The commission can be calculated on an objective basis
3. Move the card through the stages Advance the card in the funnel (new lead, in negotiation, proposal, closed) Progress is visible and avoids assignment conflicts
4. Mark the card as won When the sale is completed, the card receives the "won" status The system records the closing, the salesperson, and the value
5. Generate the won report List all won cards in the period, with values and salespeople Ready base to apply each salesperson's commission percentage

How commission management works in the reseller

Papo does not impose a rigid commissioning model β€” instead, it offers the tools so that you, as a reseller, can build the rules that make sense for each client. Kanban is the central point of this mechanism, because that is where opportunities are registered, moved, and finalized.

1. Organize sales funnels by client

Each client of your reseller can have one or more funnels in Kanban, representing different products, services, or business units. Within each funnel, the standard stages β€” such as "new lead", "in contact", "negotiation", "proposal", and "closed" β€” can be adapted to reflect each operation's sales process.

2. Link cards to salespeople and contacts

When a lead arrives via WhatsApp, Instagram, or another connected channel, the team creates a card in Kanban and associates it with the contact. At that moment, the salesperson who took over the conversation is recorded as responsible. From then on, every card movement β€” stage advancement, entry of estimated value, and closing β€” is linked to that salesperson.

3. Record the value of each deal

The Kanban card accepts an estimated value field in Brazilian reais. If the team fills this field with the average sale value (or the exact value of the closed contract), the basis for calculating the commission will be documented within the platform itself, eliminating the need for external checks.

4. Mark cards as won

The most important action for commissions happens when the salesperson or manager marks the card as won (status "won"). This movement automatically records the closing date and freezes the card information for reporting purposes. The list of won cards is available at any time, with the salesperson's name, the value, and the source funnel.

5. Use reports as the basis for calculation

With the list of won cards in hand β€” which can be filtered by period, funnel, or salesperson β€” your client's manager applies the commission percentages defined in the internal policy. The platform delivers consolidated data; commission calculation and payment occur outside the system, according to each company's commercial rules.

Who this structure is recommended for

  • Marketing agencies that resell the platform to clients with in-house sales teams and need to offer a clear model of attribution and variable compensation.
  • Software houses that deliver the solution to SMBs with commissioned salespeople and want to eliminate parallel control spreadsheets.
  • Consultancies that combine the tool with a sales methodology and want conversion indicators to naturally feed the commission plan.
  • Franchises and networks that standardize commission rules for all units and need a single, auditable environment.

Frequently asked questions

Does Papo calculate commissions automatically?

The platform consolidates closed sales data β€” salesperson, value, date, and funnel. The calculation of the commission percentage and the generation of an amount payable are done outside the system, following the policies defined by each client of your reseller.

How do I know which salesperson closed each sale?

The Kanban card is associated with the salesperson who created it or who was defined as responsible. When listing won cards, the salesperson's name appears linked to each closed deal.

Can I have different funnels for products with different commissions?

Yes. Your clients can create as many funnels as needed β€” one for each product line, service, or team. Each funnel operates independently, and won reports can be segmented by funnel.

Can the sale value be changed after the card is marked as won?

Actions on won cards are sensitive. Ideally, the estimated value should be checked before marking the card as won, because this record serves as an audit basis for commissions.

Is it possible to automate salesperson assignment?

You can use the automations available in Papo β€” such as rules, macros, and flows β€” to assign cards to specific salespeople based on the inbound channel, funnel stage, or other conditions configurable in the panel.

How does the white label reseller configure this for each client?

The reseller accesses the brand management panel, selects the client's unit, and configures funnels, stages, and user permissions. The entire CRM and Kanban structure is available within the client's brand, with no reference to Papo.

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Start your white label reseller now β†’ With Papo, you deliver CRM, Kanban, and AI under your brand and help your clients structure commissions transparently, without leaving the sales flow.