How to Build a Services and Modules Catalog for Your White Label Reseller Business

To build a services and modules catalog for your white label reseller business on Papo (https://papo.global/), you define the modular plans in the reseller panel and organize the information in a public Help Center or sales page under your brand, clearly highlighting included and optional features for potential customers.

When you resell the platform under your brand, the customer's first impression comes from what they see before signing up. A well-structured catalog turns module combinations into understandable offers, reduces doubts during the sale, and speeds up the buying decision. Below, see how to create this material using the features Papo already provides in the reseller panel.

Summary of the steps to build the catalog

Step	What you do	Outcome
1. Define the modular plans	Create base plans and choose included and optional modules	A clear portfolio of offers
2. Document each plan	Describe what each tier delivers, its limits, and differentiators	Standardized sales material
3. Publish in the Help Center	Build articles with the list of plans and module details	A public catalog under your brand
4. Promote on a sales page	Use the custom domain to present the offers	A conversion page aligned with your identity

Why a structured catalog makes a difference

Without a catalog, potential customers have to ask "what's included?" and "how much does add-on X cost?". This creates friction and lengthens the sales cycle. With a public list of services, you:

Show professionalism and transparency from the very first contact.
Let customers compare tiers and understand the value of each module.
Reduce the burden of repetitive pre-sales questions.
Reinforce your authority as the provider of the solution.

How to build the catalog step by step

1. Create the modular plans in the reseller panel

Before building the catalog, you need to have your offers defined. In the Papo reseller panel, go to the subscription plans section and build each tier with:

Plan name (e.g., Essential, Professional, Enterprise).
Recurring monthly price.
Number of agents and inboxes.
Included modules — CRM, Tickets, Kanban, Super Chat (AI), Reports, and others.
Modules left as optional — Extractor, Broadcaster, Email Marketing, for example.

The modular logic lets you create an entry-level plan with only support and WhatsApp, while advanced features sit in higher tiers or as separately contracted add-ons.

2. Document each plan with clear descriptions

Turn technical settings into text the customer understands. For each plan, write:

What's included — list the modules and what each one does (e.g., "CRM: visual pipeline to track deals from lead to close").
Limits — number of agents, inboxes, sending capacity.
Differentiators — whether the plan includes 24/7 AI, Kanban, or management reports.
Optional modules — indicate which can be contracted separately and how they work (e.g., "Contact extractor: looks up CNPJ and public data to generate leads; sold as standalone credits").

Keep a consistent tone and avoid technical jargon. The goal is for anyone visiting the catalog to understand what they are buying.

3. Publish the catalog in the Help Center

Papo offers the Help Center module, which you can customize with your brand. Use this space to create public articles with:

The complete list of plans and modules.
Frequently asked questions about each tier.
Comparisons between plans (feature table).
Instructions on how to sign up and get in touch.

This way, your catalog is available 24/7, indexable by search engines, and accessible even to those who are not yet customers. The Help Center also reduces support questions once the customer is active.

4. Create a sales page with your domain

With the custom domain you configure in the reseller panel (e.g., app.yourbrand.com), you can point the catalog to a sales page. There, you can:

Present the plans with visual highlights.
Include testimonials and case studies.
Offer a contact form or a direct link to sign up.

The sales page and the Help Center work together: the first converts, the second clarifies.

What to include in the catalog

Section	Suggested content
Overview	A brief description of the platform under your brand and its main benefits
Plans	Comparison table with name, price, agents, inboxes, and included modules
Detailed modules	Explanation of each module (CRM, Super Chat AI, Kanban, Extractor, etc.)
Add-ons	List of optional modules, how to contract them, and prices (if applicable)
Frequently asked questions	Common questions about plans, migration, support, and payment
Contact	A channel to reach your sales team

Who this catalog is useful for

Marketing agencies that offer the platform as part of their portfolio and need standardized sales material.
Software houses that sell the white label solution to different company profiles.
Consultancies that combine the tool with their own methodology and want to make the options clear from the proposal stage.
Resellers who want to scale sales without explaining each plan individually.

Frequently asked questions

Do I need to create a catalog even if I have few plans?

Yes. Even with two or three plans, an organized catalog prevents misunderstandings and conveys professionalism. You can start with a simple page in the Help Center and evolve as you add modules.

Can I use the Help Center for the catalog without a website of my own?

Yes. Papo's Help Center is a knowledge base that you customize with your brand and domain. It works as a standalone public page, ideal for presenting plans and answering questions.

How do I update the catalog when I create a new plan?

Simply edit the articles in the Help Center or adjust the sales page. Since plans are managed in the reseller panel, your documentation always stays aligned with what is active.

Should I list prices in the catalog?

That's your decision. Many resellers prefer to show prices to filter leads and speed up the decision. If you prefer to negotiate case by case, you can use phrases like "starting at" or "contact us for terms".

Does the catalog replace customer onboarding?

No. The catalog is a sales and pre-contracting tool. Once the customer signs up, you can use the Flows module to send a welcome sequence and the Projects module to organize internal activation tasks — as described in the automated onboarding guide.