To set up individual subdomains for each client of your white label reseller on Papo (https://papo.global/), you use the reseller's domain configuration panel to create addresses like client.yourbrand.com.br, ensuring that each account accesses the platform through its own domain, isolated and with your brand.
In a white label reseller, each client operates in a separate environment, with its own visual identity, teams, and channels. Using individual subdomains reinforces this separation: instead of all clients accessing through the same address, each one enters through an exclusive subdomain, such as wellnessclinic.yourbrand.com.br or centralrealestate.yourbrand.com.br. This delivers an even more professional experience and keeps your brand in the foreground, without any mention of Papo.
Summary of subdomains per client
| Element | How it works in the reseller | Benefit for the reseller |
|---|---|---|
| Exclusive subdomain | Each client gets its own address (e.g., client.domain.com) | Reinforces the perception of a dedicated and professional platform |
| Environment isolation | The subdomain automatically loads that client's isolated environment | Data, conversations, and settings never mix between clients |
| Consistent branding | The subdomain inherits the logo, colors, and name configured for the reseller | 100% white label experience, without exposing Papo |
| DNS configuration | You create the subdomain and point a DNS record (usually CNAME) to the platform | Easy to manage, no need for your own server |
| Centralized management | The super admin controls which subdomains are active and associated with each account | Complete view of your operation, without relying on third parties |
How individual subdomains work
Papo allows you, as a white label reseller, to configure a main domain for your brand — for example, app.yourbrand.com.br. From that domain, you can create subdomains for each client, such as client1.yourbrand.com.br, client2.yourbrand.com.br, and so on. Each subdomain works as an independent entry point that loads the platform exactly with the visual identity and data of that specific client.
The process follows the same principle as configuring the main domain: you define the desired subdomain in the reseller panel and then add a DNS record (usually a CNAME) that points to the platform's address. After DNS validation, the subdomain becomes active and starts displaying the isolated environment of the corresponding client. All the technical infrastructure, servers, and updates remain under Papo's responsibility — you only need to manage the records with your domain provider.
Since each reseller client already operates in a separate environment (with its own teams, inboxes, and permissions), the subdomain merely materializes this isolation in the access URL. The client sees no reference to Papo; they only see your brand, your logo, and your colors, as if the platform were developed exclusively for them.
Who this configuration is for
- Marketing agencies that resell the platform to dozens of clients and want to offer personalized and professional access, strengthening the perceived value of the service.
- Software houses that include Papo in their portfolio and want to deliver a SaaS experience with their own domain for each business client, without investing in development.
- Consultancies that combine the tool with an exclusive methodology and need each client to access the platform through an address that directly references the consultancy.
- Franchises and networks that centralize management but want each unit to have an environment with a distinct URL, maintaining the network's visual standardization.
Frequently asked questions
Can I create a different subdomain for each white label client?
Yes. From your reseller's main domain, you can create as many subdomains as needed, one for each client, such as clientA.yourbrand.com.br and clientB.yourbrand.com.br.
Is it mandatory to have a main domain before creating subdomains?
Yes. First you configure the reseller's main domain (e.g., app.yourbrand.com.br). Then you can create subdomains linked to it.
Can the client access the platform without the subdomain?
Yes, the client can access normally through the main domain or a generic link. The subdomain is an additional layer of customization that you offer to reinforce branding and isolation.
How does the subdomain ensure that one client's data doesn't appear to another?
Each subdomain is associated with a specific client account. When accessing through that address, the platform automatically loads the isolated environment of that account, with its own contacts, conversations, and settings — without any mixing.
Do I need advanced technical knowledge to configure subdomains?
No. The configuration only requires creating a DNS record (usually a CNAME) in your domain provider's panel. Papo provides the necessary guidance, and you don't need a development team or your own servers.
Does Papo charge anything extra for subdomains?
Commercial terms depend on your reseller model. For details on limits and pricing, check the information directly on Papo's website.
Read also
- How to structure the Help Center to reduce support tickets in the white label reseller
- How to build a catalog of services and modules for your white label reseller
Start reselling with your brand →
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