To join Papo's white label reseller program (https://papo.global/), you must contact the team, go through an evaluation, and, after approval, configure your brand (name, logo, colors, and your own domain) to start selling the platform as if it were yours, setting your prices and building recurring revenue.
White label reselling is a partnership model in which you sell Papo Global's customer service and sales platform under your own brand. Your clients access a dashboard with your logo, your colors, and a domain such as app.suamarca.com.br, with no reference to Papo. The technology, infrastructure, and updates are Papo's responsibility, while you handle the relationship, billing, and success of your clients.
Summary of the participation process
| Step | What happens |
|---|---|
| 1. Initial contact | You talk to the Papo team, tell them about your business and your audience. |
| 2. Evaluation and approval | Papo evaluates the brand use proposal and approves the resale. |
| 3. Configuration of your brand | You set the name, logo, colors, and domain through the dashboard. |
| 4. Sales and operation | You start selling the platform to your clients, setting prices and plans. |
What is white label reselling?
In the white label model, Papo removes its visual identity from the platform and allows you to add yours. This means the end client sees only your brand at every touchpoint: login, dashboard, notifications, and even the access domain. The experience is that of your own product, but without you having to develop software, manage servers, or maintain a technical team.
The platform you resell includes all Papo modules: AI customer service on WhatsApp, CRM with Kanban, unified inbox for multiple channels, automations, contact extractor, email marketing, and more. You deliver a complete communication and sales solution, ready for immediate use.
Benefits of reselling Papo under your brand
- Building your own brand: Every client you win strengthens your company, not a third party's.
- Recurring revenue: Your clients pay monthly fees, generating financial predictability and a valuable asset.
- Total price control: You set your plans, prices, and commercial terms, and can create packages that include your complementary services.
- Robust product without development: Papo handles all technology, infrastructure, and updates. You don't need to code or worry about servers.
- Hot market: Every company needs to serve customers on WhatsApp, and AI makes it possible to do so 24 hours a day. Demand for professional solutions is constant.
How the participation process works
1. Get in touch
The first step is to talk to the Papo team. You can use the contact form on the official website or the available channels. In this conversation, you present your business, your target audience, and how you intend to resell the platform.
2. Evaluation and approval
Papo evaluates your request to ensure proper use of the brand and suitability for the white label model. This step is necessary to protect the quality of the platform and the experience of end clients.
3. Configure your brand
After approval, you access the Papo dashboard and configure your visual identity elements:
- Platform name (what will appear to clients)
- Logo (your brand image)
- Colors (primary and accent, applied throughout the interface)
- Your own domain (e.g.,
app.suamarca.com.br), activated after DNS validation.
The entire customization process is done through the dashboard, with no need for technical knowledge.
4. Sell to your clients
With the platform ready, you start selling. You set prices, plans, and sales strategies. Papo remains the technology provider, but the commercial relationship and first-level support are your responsibility.
Who is white label reselling for?
White label reselling is ideal for companies that already serve other companies and want to add a technology product to their portfolio:
- Marketing agencies: Add AI and CRM to their services, increasing average revenue per client.
- Software houses: Offer a customer service solution without having to develop from scratch.
- Consultancies: Deliver the tool alongside their methodology, strengthening their own brand.
- Franchises and networks: Standardize customer service across all units with the network's identity.
Frequently asked questions
Will my clients see the Papo Global brand?
No. The entire experience is customized with your brand: name, logo, colors, and domain. The end client has no contact with Papo's identity.
Do I need a technical team to resell?
No. The technology, servers, and updates are managed by Papo. You only configure the brand through the dashboard and manage the relationship with your clients.
Can I use my own domain?
Yes. After resale approval and DNS validation, the platform becomes accessible through the domain you define (e.g., app.suamarca.com.br).
Is approval automatic?
No. Every white label resale request goes through a Papo evaluation to ensure proper use of the brand and service quality.
How much does it cost to start?
Commercial terms depend on client volume and operating model. Contact Papo to receive a personalized proposal.
Can I set my own prices and plans?
Yes. You have total freedom to create your packages, set prices, and billing strategies. Papo does not interfere with your commercial policy.
Read also
- How to plan Papo implementation in a company with multiple departments
- How to use Papo Global to automate customer service for a fashion e-commerce
Start building your recurring revenue with your brand →
Create your free Papo account and explore the platform you can resell with your visual identity.