This article details the new features and improvements introduced in Papo Global's Email Marketing system, focusing on the advanced statistics that help users optimize their email campaigns.
Overview of the New Statistics
Papo Global has improved its Email Marketing module, providing more detailed metrics and analysis tools to help users better understand how their email campaigns and sequences are performing.
Accessing Email Marketing
To open the Email Marketing module, go to the left sidebar and select the "Email Marketing" option.
Detailed Metrics in the Overview
On the "Overview" screen, in addition to the existing metrics, such as number of emails sent, average open rate, average click rate and reply rate, you can now see a key new metric:
- Best Time to Send: A grid-style visual that shows the best times and days of the week to send emails, based on open data. Darker cells indicate the times with the highest open rate. When you click a specific cell, the system shows the open rate for that period. For example, the weekend may show significantly higher open rates, pointing to an ideal moment to schedule campaigns.
One-Shot Campaign and Sequence Analysis
Below the daily activity chart, there are two important sections:
- One-Shot Campaigns: Shows statistics for single campaigns, including the total sent and the average open rate.
- Sequences: Lists the best-performing email sequences, showing the number of emails sent and the average open rate for each one.
Per-Sequence Breakdown
When you click a specific sequence, you get a detailed report:
- Daily Activity Chart: Shows activity over the last few days, with information on emails sent, opened, clicked, replied and bounced.
- Stats by Step: A table that details the performance of each email in the sequence, including:
- Subject: The email's subject line.
- Delay: The delay between emails.
- In delay: Number of emails currently waiting in the delay.
- Sent: Number of emails sent.
- Opens: Number and percentage of opens.
- Clicks: Number and percentage of clicks.
- CTOR (Click to Open Rate): Clicks as a share of opens.
- Unsub rate: Unsubscribe rate.
- Bounce rate: Rate of rejected emails.
- Segment Audience: A powerful feature that lets you generate a segmented audience based on specific interactions with the campaign. For example, you can build a list of people who opened a specific email but did not click, or of people who replied, failed, or whose emails bounced. This lets you create highly targeted follow-up campaigns.
Managing Campaigns and Sequences
Inside the sequences module, you can:
- Pause, Archive, Duplicate and Edit campaigns and sequences.
- See the status (Active, Paused, etc.) and the overall performance of each item.
Conclusion and Takeaways
Papo Global's new Email Marketing statistics give you an in-depth view of campaign performance, enabling smarter and more effective optimization.
Key takeaways:
- Timing Optimization: The "Best Time to Send" feature lets you schedule emails for the times with the most opens, increasing the chance of engagement.
- Detailed Per-Email Analysis: The "Stats by Step" report provides individual metrics for each email in a sequence, making it easier to identify strengths and weaknesses.
- Advanced Segmentation: Segmenting your audience based on campaign interactions (opens, clicks, replies, failures) lets you build more personalized and effective communication strategies, making lead generation more accurate.
- Easy Management: The pause, archive, duplicate and edit options give you flexibility in managing your campaigns.
These tools are designed to make lead prospecting through email marketing more accurate.
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