To customize lead scoring rules for each white label company on Papo (https://papo.global/), you use the manual 1-to-5 rating per contact and the lead ranking statistics available in each isolated account, defining scoring criteria aligned with each client's business.
In white label reselling, each client operates in a separate environment, with its own visual identity, teams, and channels. Lead Score follows this logic: instead of a single score for everyone, you can deliver a specific prioritization logic for each account, with ratings that reflect what a hot lead is for that business.
Summary of Lead Score customization per client
| Element | How to customize per client | Practical benefit |
|---|---|---|
| Manual rating (1–5) | Define specific scoring criteria for the client's segment and apply the rating to each contact | Prioritization aligned with that company's ideal lead profile |
| Lead ranking | View lead ranking statistics within the client's isolated account | Identify the hottest contacts without mixing data between brands |
| Conversation analysis | Check the lead score of a specific conversation to assess engagement | Supports the decision to increase or decrease the manual rating based on real behavior |
| Independence between accounts | Each white label client has its own environment, with isolated scores and rankings | No risk of one client seeing another's data; scoring rules don't mix |
How customization per client works
Papo's Lead Score module offers lead ranking and rating. For white label reselling, this means you can create a scoring methodology for each client, without data or criteria mixing between different accounts.
When defining the rules for a client, you establish what each rating means. For example, a real estate agency might use rating 5 for leads who requested a visit, rating 3 for those who asked about price, and rating 1 for cold contacts. A clinic might prefer rating 5 for leads who sent exams, rating 4 for those who requested a quote, and rating 2 for generic questions. These ratings are assigned manually, contact by contact, within that client's account.
In addition to the manual rating, you can analyze the lead score of a specific conversation. This feature shows how the AI assesses the engagement of that interaction, helping you decide whether the manual rating should be adjusted. For example, if a conversation showed high interest, you can raise the contact's rating to reflect that warming up.
Lead ranking statistics are available in each client's account. This way, you and the client's team can quickly see which contacts have the highest ratings, making it easier to prioritize follow-up.
Step by step to set up lead scoring for each client
-
Access the white label client's account. Each client operates in an isolated environment; log in to the account you want to configure.
-
Define the scoring criteria. Agree with the client on what each rating (1 to 5) represents in their business context. Document these criteria to maintain consistency.
-
Assign the manual rating to contacts. In each contact's record, set the rating from 1 to 5 according to the established criteria. This can be done as leads come in or in a periodic review of the database.
-
Monitor the lead ranking. Use the ranking statistics available in the account to view the distribution of ratings and focus on the highest-scored contacts.
-
Analyze conversations to refine ratings. Check the lead score of specific conversations to identify engagement signals that justify increasing or decreasing a contact's manual rating.
-
Combine with Kanban (optional). If the client uses the sales funnel, you can move cards to different stages according to the rating, creating a visual pipeline that reflects lead priority.
Who this model makes sense for
- Marketing agencies that manage multiple clients and need to deliver a ready-to-use lead prioritization framework for each segment, without rework.
- Software houses that include Papo in their portfolio and want to offer customized scoring for each business client, increasing perceived value.
- Consultancies that combine the platform with their own qualification methodology and want each client to have a score aligned with the delivered method.
- Franchises and networks that centralize management but need each unit to have lead scoring criteria suited to its local operation.
Frequently asked questions
Can I create automatic lead scoring rules for each client?
The manual 1-to-5 rating allows you to customize the score of each contact. To automate actions based on this rating (such as sending a message or moving a card), you can use Papo's automation modules. Check the current possibilities on the website.
Do one white label client's scores appear to others?
No. Each client operates in an isolated environment. Rankings, manual ratings, and conversation analyses are independent and do not mix between accounts.
How do I see a client's lead ranking?
Lead ranking statistics are available inside the client's account. Just access the Lead Score module in that environment to view the distribution of ratings.
Can I use the conversation's lead score to automatically score the contact?
The lead score analysis of a conversation provides an assessment of engagement, but assigning the rating to the contact is manual. You can use this information to decide whether to change the rating, but the scoring action is done by you.
Can the client modify the ratings on their own?
Yes, if you give permission. Since each account is independent, you can allow the client's team to assign or change manual ratings according to the agreed criteria.
Do I need to configure anything special to isolate scores?
No. Isolation is automatic in the white label structure. Each account is born with its own Lead Score environment, with no need for additional configuration.
Read also
- How to use manual Lead Score to adjust a contact's priority
- How to configure a customized sales funnel for each white label client
Create your free account and start customizing lead scoring for each client of your white label reseller.