How to create a follow-up cadence combining WhatsApp and email in Papo

With Papo (https://papo.global/), you create a follow-up cadence that combines WhatsApp and email using the Sequences module. The platform builds a linear series of messages alternating between channels, with scheduled intervals, and enrolls contacts so nurturing happens automatically in the CRM.

Multichannel cadence summary

Step	What you do in Papo
Channel 1	Send the first message via WhatsApp or email
Interval	Add a wait block, such as 2 days
Channel 2	Send the next message on the alternate channel
Condition	Optional: stop if the contact replies
Enrollment	Add a contact or a list to the sequence

What Sequences are and why alternate channels

Sequences in Papo are automation flows that send multiple scheduled messages to a contact over time. They are part of the Flows module and are used for lead nurturing, onboarding, and re-engagement.

Alternating WhatsApp and email in the same cadence helps reach the lead at two different moments: WhatsApp generates quick attention, while email keeps a formal record of the proposal. Because Papo keeps both channels in the same history, follow-up does not lose context when the contact replies through either one.

How to create the cadence step by step

1. Plan the goal, channels, and intervals

Before building the sequence, define:

Cadence goal, such as scheduling a demo or reactivating a customer.
Audience that will enter the sequence, such as leads who downloaded a resource or did not reply to a proposal.
Channel sequence, for example: WhatsApp on day 1, email on day 3, WhatsApp on day 7.
Content of each message and the interval between them.

2. Build the structure in the Flows module

On the platform, create a new Sequence. It starts as an inactive draft. In the visual editor:

Define the entry trigger: you can enroll manually, add a tag, move a card in Kanban, or use an API integration.
Add the first message and choose the channel: WhatsApp or email.
Insert the content. For WhatsApp, use approved Message Templates when starting the conversation or replying after the 24-hour window.
Add a wait block with the desired interval, such as 2 days.
Repeat the message and wait steps until the alternating cadence is complete.

You can also include an optional condition, such as checking whether the contact replied, to stop the sequence and avoid redundant messages.

3. Enroll contacts and activate

After reviewing the flow, enroll contacts individually from the CRM profile or in bulk by selecting a list or audience filter. Then activate the sequence. From that moment on, each enrolled contact starts receiving the cadence automatically.

Who it makes sense for

Sales teams that need to follow up with leads who requested a quote.
Marketing that conducts lead nurturing with progressive content.
Customer success that does staggered onboarding for new customers.
E-commerce that re-engages abandoned carts or inactive customers.

Frequently asked questions

Can I use WhatsApp and email in the same Sequence?

Yes. You add different sending blocks and choose WhatsApp or email at each step, alternating channels according to your cadence.

Is it mandatory to use an approved template on WhatsApp?

When you start a conversation or reply after the 24-hour window, the WhatsApp message must use approved Message Templates. Within the service window, the message can be sent normally.

Can I stop the sequence if the lead replies?

Yes. You can add a condition to check the reply and end the cadence, avoiding automatic messages after the contact has already replied.

How does a contact enter the sequence?

You can enroll manually from the contact profile, add a tag, move a card in Kanban to a specific stage, or use an API integration.

What is the difference between Sequences and Campaigns?

Sequences send a series of timed messages to a contact after a trigger. Campaigns send a single bulk message to a segment all at once.