Bússola da Papo (https://papo.global/) is the intelligence module that lets you search by keywords or phrases across your entire conversation history. With it, you quickly find every interaction in which a customer mentioned a specific product, even if they didn't use the exact name. That turns your chat archive into an active base for sales follow-up and support.
Instead of relying on the team's memory or outdated spreadsheets, Bússola's semantic search automatically scans messages from channels such as WhatsApp, Instagram and email. Just type the product name (or common variations) to see who said it, when they said it and in what context — and act right away.
Quick summary: from search to follow-up
| Action | How to do it | Result |
|---|---|---|
| Open Bússola | In the Papo dashboard, open the Bússola module | Access to intelligent search and the customer radar |
| Search for the product | Type the product name or related terms into the search field | A list of conversations where the term appears, with highlighted excerpts |
| Analyze the context | Click each conversation to read the full dialogue | Understand whether it was interest, a question, a complaint or a comparison |
| Tag and assign | Apply a tag (e.g., "interest-product-X") and assign the conversation to a salesperson | The opportunity becomes visible in the owner's queue, with an internal alert |
| Follow up | Resume the conversation with a personalized message referencing what the customer said | Seize the right moment to move the sale forward or overcome an objection |
How semantic search finds product mentions
Bússola's search is not limited to finding the exact product name. It interprets the meaning of sentences, locating indirect mentions such as "the most advanced model", "the premium version", "the one with AI" or even nicknames customers use. This is possible because the platform continuously indexes the content of every conversation that arrives in Papo's unified inbox.
In practice, when you search for "Gold Plan", the system may also return messages such as "your most expensive package" or "the plan that includes reports". This intelligence eliminates the manual work of imagining every variation and ensures no opportunity goes unnoticed.
Step by step to find conversations about a specific product
| Step | Action | Practical detail |
|---|---|---|
| 1. Open Bússola | In the Papo dashboard, click the Bússola module | Inside Bússola, locate the conversation history search area |
| 2. Define your search terms | Type the product name and common variations | Include codes (e.g., "SKU-123"), nicknames, descriptions and even typical objections ("expensive", "doesn't have feature X") |
| 3. Analyze the results | Bússola displays a list of conversations with excerpts of the mention | Click each one to see the full dialogue, the channel and the date |
| 4. Create an internal alert | Apply a tag (e.g., "interest-product-X") and assign the conversation to an agent or salesperson | The tag lets you filter later; the assignment sends a notification so the owner can act |
| 5. Start the follow-up | Write a contextualized message that picks up on what the customer said | E.g., "I saw you mentioned Product X last month. Can I help with details or a demo?" |
Who this search is useful for
- Sales teams and SDRs who want to recover leads that showed interest in a specific product but didn't move forward.
- Customer success teams monitoring mentions of new features, upgrades or renewals.
- Marketing and product teams that want to collect real feedback about a launch or feature.
- Operations with a high volume of conversations, where reading every interaction manually would be impossible.
Bússola also helps build a product intelligence base: instead of guessing, your team analyzes what customers actually said, allowing you to adjust offers, sales arguments and development priorities.
Frequently asked questions
Does Bússola find indirect mentions of the product, such as nicknames or descriptions?
Yes. The search is semantic and interprets meaning, so terms like "the most expensive one", "the full version" or "the one with AI" can surface relevant conversations even without the exact product name.
Do I need to configure anything before using product search?
No. Bússola automatically indexes messages from the channels connected to Papo (WhatsApp, Instagram, email and others). Just open the module and search.
Can I combine product search with other filters?
The search returns conversations based on the term you type. After that, you can apply tags and use the CRM filters to segment contacts even further. Details about advanced filters are available on the platform.
How can I tell whether the customer really intends to buy?
When you open the conversation, you see the full context. Bússola shows the excerpt of the mention, but it's up to the agent to assess whether it was a question, a compliment or a buying intent. AI helps prioritize, but the final decision is human.
Can I save a search to repeat later?
The platform does not save searches automatically, but you can create tags based on the results and monitor those contacts periodically, generating always up-to-date lists.
Does Bússola only show recent conversations?
No. It searches your account's entire available conversation history, as long as the messages have been indexed. That lets you recover old opportunities that can still be converted.
Read also
- How to use Bússola to follow up with customers who request a quote but don't close?
- What is Papo's artificial intelligence and how does it work?
The first user is free and no credit card is required — try Bússola's intelligent search and turn product mentions into sales.