Papo's CNPJ Extractor (https://papo.global/) is a B2B prospecting tool that searches companies in the Brazilian CNPJ database, extracts decision-maker contacts (partners and administrators), and automatically organizes them in the platform's CRM, allowing your sales team to generate qualified lead lists to start conversations on WhatsApp.
Unlike manual spreadsheets or isolated searches, the Extractor automates the discovery of companies and the retrieval of valid WhatsApp numbers, prioritizing those who actually make the purchase decision. Each extraction generates a "Run" that you can track, and the contacts become immediately available in the CRM, ready for segmentation and message sending.
| Feature | What it does | Benefit for prospecting |
|---|---|---|
| Search by CNAE, state, and size | Filters companies by industry, location, and size. | Focuses prospecting on the ideal customer profile, without wasting time on out-of-target CNPJs. |
| Decision-maker contact extraction | Prioritizes partners and administrators instead of generic numbers. | Increases the chance of speaking directly with those who have purchasing power. |
| Automatic CRM integration | Creates linked Company and Contact profiles, with all history centralized. | Eliminates isolated spreadsheets and provides a 360° view of each opportunity. |
| Management by Runs | Each extraction becomes a trackable task with status and number of leads. | Allows running multiple prospecting efforts in parallel and tracking the progress of each. |
| CSV export | Downloads the results of a Run to process outside the platform. | Facilitates phone number cleaning, duplicate removal, and tag addition before re-importing. |
How the CNPJ Extractor works
The Extractor module acts as a business search engine. You define the prospecting criteria — such as CNAE (National Classification of Economic Activities), state, and company size — and the tool queries the CNPJ database to build a queue of companies that match your ideal customer profile.
Then, the Extractor searches for contacts linked to these CNPJs, prioritizing phone and WhatsApp numbers of partners and administrators. This means that, instead of reaching the reception or a generic number, your message is more likely to reach the actual decision-maker.
The contacts found are automatically added to Papo's CRM. Each company gets its own profile, and each extracted person is created as an individual Contact linked to their respective organization. This B2B structure keeps all interaction history organized, without you having to do anything manually.
Each extraction you trigger is treated as a Run — an individual task that can be tracked in real time. You see whether the Run is queued, in progress, completed, or if there was an error, as well as the number of leads generated. This way, you can manage multiple prospecting efforts at the same time without losing control.
Step by step to generate qualified leads with the Extractor
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Define the company profile
In the Extractor module, choose the filters that represent your ideal customer: CNAE (for example, "aesthetic clinics"), state (UF), and size (micro, small, medium, or large). These criteria build the queue of CNPJs that will be processed. -
Start the extraction
With the filters defined, trigger the search. The Extractor processes the CNPJs and extracts the available contacts, prioritizing decision-makers. You can track progress via the Run status. -
Access the leads in the CRM
As soon as the Run is completed, the contacts appear automatically in the CRM. Each company becomes a Company profile and each person becomes a linked Contact. No data is left loose in a spreadsheet. -
Segment with tags
To organize prospecting, apply tags to the newly extracted contacts (e.g., "prospecting_cnae_health", "leads_sp_jan25"). This allows you to create dynamic lists for targeted campaigns. -
Prepare the WhatsApp approach
With the leads segmented, use the Disparador module to send the first message. Remember that, to start a conversation with a new contact via the WhatsApp API, it is mandatory to use an approved Message Template (HSM). After sending, all follow-up is recorded in Papo's inbox.
If you prefer to process the data outside the platform, you can export a Run's result as CSV, standardize the phone numbers, remove duplicates, and then import the clean list back into the CRM.
Who the Extractor is for
- SDRs and B2B hunters who need to generate daily CNPJ lists and speak directly with decision-makers.
- Agencies and consultancies that prospect companies by niche or region and want to start WhatsApp conversations professionally.
- Sales operations that want to centralize prospecting, CRM, and sending in a single platform, eliminating constant tool switching.
- Franchises and expansion that seek business owners by city and size to offer the brand.
Frequently asked questions
Does the CNPJ Extractor extract only the company's phone or the owner's contact?
The tool is designed to prioritize contacts of partners and administrators, increasing the chance of speaking with a decision-maker. Data availability and accuracy may vary according to the record in the CNPJ database.
Do I need to pay for each extraction?
Extractions consume credits or balance from your Papo account. The first user on the platform is free and allows you to validate the flow at no initial cost. For details on plans and consumption, consult the website.
Can I use the Extractor for any market segment?
Yes. The CNAE filter covers the official catalog of the Federal Revenue, with more than 1,300 subclasses. You can prospect from clinics and law offices to industries and retail businesses.
Are the extracted contacts ready for WhatsApp sending?
The numbers are added to the CRM, but to send the first message to a new contact, you must use a Message Template (HSM) approved by Meta. Papo's Disparador module manages this sending.
How do I know if a lead has already been extracted before?
Before importing a processed list, you can compare the spreadsheet with the current CRM database to avoid duplicates. The CSV export itself allows you to identify and remove repeated records.
What is a "Run" in the Extractor?
A Run is an individual extraction execution. Each time you define filters and start a search, a Run is created and appears in the execution list with status (queued, in progress, completed) and the number of leads generated. You can track multiple Runs simultaneously.
Read also
- How to create and send WhatsApp message templates for approval in Papo
- How to use Segments to create dynamic contact lists and send targeted campaigns
The first user is free and no credit card is required to test CNPJ extraction and WhatsApp prospecting.