To set custom plans and prices in your Papo white label reseller program (https://papo.global/), you access the approved reseller panel, create different subscription tiers with limits on agents, inboxes (channels), and features (CRM, AI, etc.), assign a monthly price to each, and use the platform's integrated payment tools to charge your clients — all without needing technical knowledge.
Papo's white label reseller program gives you the complete platform to sell under your own brand. In addition to defining name, logo, colors, and domain, you also control pricing and the plans your clients subscribe to. The reseller panel lets you structure flexible offers by combining different service capacities and modules, serving everyone from small businesses to operations with multiple channels and larger teams.
Summary of steps
| Step | What you do | What happens |
|---|---|---|
| 1. Approved reseller | Join the white label program and receive approval | The reseller panel with plan management is unlocked |
| 2. Access the plans area | In the reseller panel, find the subscription plans section | View existing plans (if any) and the option to create new ones |
| 3. Create a new plan | Define name, monthly price, number of agents, channels, and included modules | The plan becomes available to assign to clients or generate a signup link |
| 4. Make it available to the client | Assign the plan directly to a client or share the checkout link | The client subscribes and starts using the platform with your brand and the defined limits |
| 5. Manage subscriptions | Track status, adjust plans and renewals | Maintain control over each client's recurring revenue |
How custom plan configuration works
1. Get your reseller approved
Before customizing plans, you need to have your white label reseller approved by Papo. The approval process is described in the article on how to join the program. After approval, you gain access to the reseller panel, where the brand customization and client and plan management tools are located.
2. Access the plans area in the reseller panel
In the reseller panel, in addition to brand settings (name, logo, colors, domain), you'll find a section dedicated to creating and managing subscription plans. It's from this area that you build the different tiers you'll offer your clients.
3. Create a new subscription plan
You can create as many plans as needed, always tailoring the restrictions to each audience profile. For each plan, define:
- Plan name – the title that identifies the tier (e.g., "Basic", "Professional", "Enterprise").
- Monthly price – the amount the client will pay every month. You decide the currency and recurrence according to your market.
- Number of agents (attendants) – limit of users who can access the panel and handle conversations.
- Number of inboxes (channels) – how many channels (WhatsApp, Instagram, Telegram, email, etc.) the client can connect simultaneously.
- Included modules and features – select which platform resources will be available to the client. For example, you can enable full CRM, Super Chat (AI), Kanban, Contact Extractor, Campaign Sender, Email Marketing, Advanced Reports, among others.
The interface allows you to combine these restrictions freely. Thus, an entry-level plan can have only 2 agents, 1 WhatsApp inbox, and the Conversations module, while a premium plan delivers unlimited agents, all channels, and the entire AI and CRM suite. There are no limits imposed by Papo regarding the creativity of your plans — you build the offer according to your commercial strategy.
4. Make the plan available to your clients
After saving the plan, you can associate it with an already registered client or generate a checkout link so new accounts can subscribe directly. The Stripe integration allows you to receive recurring payments automatically. The platform can also generate the Stripe Billing Portal link, through which the client manages their own subscription, views invoices, and changes payment method.
5. Manage active subscriptions
In the reseller panel, you track the status of each subscription, can change a client's plan (upgrade or downgrade), and adjust limits as needed for the business. Recurring billing is managed by the platform, ensuring predictability for your revenue.
Who this flexibility is useful for
The ability to set custom plans and prices is strategic for every white label reseller who wants to serve different client profiles with the same technology base:
- Marketing agencies that price the platform as part of service packages (basic, intermediate, advanced).
- Software houses that want to offer a layered service solution, with appropriate margins for each segment.
- Consultancies that want to package the tool together with their methodology, adjusting the scope according to the client's complexity.
- Franchises and networks that need standardized plans for units, but with the flexibility to adapt limits for larger operations.
Frequently asked questions
Can I create as many plans as I want?
Yes. There is no maximum limit defined by Papo. You can create multiple tiers for different needs in your market.
Are prices freely defined?
Yes. You decide the monthly value of each plan. The platform does not interfere with your pricing.
Do I need a Stripe account?
Yes, to process your clients' payments, you need an active Stripe account and connect it to the reseller panel. Papo provides the integration and generates the billing links.
Can I change a plan's limits after a client has already subscribed?
Yes. You can adjust agent, channel, or module limits at any time, and the change automatically reflects for the client, according to your commercial policy.
Can the client upgrade on their own?
Through the Stripe Billing Portal, the client can view available plans and request an upgrade, depending on the configuration you set. However, approval of the change can be managed by you.
Do the plans I create appear with my brand?
Yes. The entire subscription and usage experience, including the checkout page and client portal, is displayed with your name, logo, colors, and domain. The client has no contact with the Papo brand.
Read also
- How to join Papo Global's white label reseller program
- How the white label reseller business model works and pricing for the reseller
Start reselling with your brand →
You define the plans, the price, and the brand, while Papo provides the ready technology for you to bill every month.