To find niche leads accurately in Papo's Extrator (https://papo.global/), you use advanced filters that combine the industry (CNAE), company size, and geographic location. These filters allow you to refine your search in the Brazilian CNPJ database and generate highly qualified decision-maker contact lists, ready for outreach on WhatsApp with the platform's Disparador.
The Extrator by Papo was designed to go beyond generic CNPJ search. By defining your ideal customer profile (ICP) through specific filters, you focus your time and credits on companies that truly have buying potential. Below, see how to combine these filters to segment niche leads and how to save these configurations for recurring use.
| Advanced Filter | What it defines | Examples of use for niches |
|---|---|---|
| CNAE (National Classification of Economic Activities) | Official industry of the company at the Federal Revenue. | Search only for "aesthetic clinics" (CNAE 96.02-5), "restaurants" (56.11-2), or "software developers" (62.01-5). |
| Size | Company size: MEI, Micro, Small, Medium, or Large. | Focus on medium-sized companies for ERP software sales or filter only MEIs for simplified offers. |
| Location (UF) | State where the company is headquartered. | Prospect clinics only in São Paulo (SP) or distributors in Paraná (PR) for regional operations. |
| Saved audiences | Reusable set of filters that you name and trigger whenever you want. | Create the audience "Large Clinics SP" and rerun it monthly to update the list. |
How to use filters to segment niche leads
The secret to efficient B2B prospecting is to precisely describe the company profile you want to reach. In the Extrator module of Papo, this is done in a few clicks.
Step 1: Define your ideal customer profile with filters
Access the Extrator module and focus on the filter fields. The goal is to build a combination that represents the niche you want to target.
- CNAE: Click the field and type the code or description of the activity. The system allows you to search the official Revenue catalog, with over 1300 subclasses. For a very specific niche, such as "physiotherapy clinics", you select the exact CNAE, ensuring no other type of establishment enters the list.
- Size: Choose the company size. If your product is aimed at small businesses, select "Small" and "Micro". For corporate offers, focus on "Medium" and "Large".
- UF: Select one or more states. If your operation is national, you can leave it blank; if it's regional, check only the states of interest.
By combining, for example, CNAE "47.13-0 – Retail trade of fuels", size "Small", and UF "RJ", you direct the extraction to a very specific segment with a high response propensity.
Step 2: Run the focused extraction
With the filters set, start the extraction. The platform will process the queue of CNPJs that meet the criteria and automatically fetch the contacts of partners and administrators associated with these companies – the decision-makers. You won't receive a generic list of reception phone numbers, but rather contacts with a higher probability of closing a deal.
Step 3: Save your audience for reuse
A differentiator of Papo's Extrator is the ability to save filters as audiences. After configuring the ideal filters, you can name this set (e.g., "Small Fuel RJ") and save it. Next time, just select the audience from the list and run – without having to recreate the filters manually. This is useful for recurring prospecting actions, maintaining consistency and saving time.
Step 4: Receive leads organized in the CRM and send messages
Contacts generated by the extraction are automatically created in Papo's CRM as individual profiles linked to the company (CNPJ). They are already available with name, phone, and organization data. You can then apply tags to further segment (e.g., "leads_fuel_rj_mar25") and, with the Disparador module, send a first message on WhatsApp using an approved template (HSM), respecting the channel's policies.
Who this feature is essential for
- SDRs and B2B hunters who need to generate daily lists of contacts from specific sectors for WhatsApp outreach.
- Agencies and consultancies that offer services for niches such as clinics, real estate agencies, or e-commerce and want to speak directly with owners.
- Expansion operations that seek companies of a certain size and region to offer franchises or partner solutions.
Frequently Asked Questions (FAQ)
How do I find the exact CNAE for my niche?
In the Extrator filter field, you can type keywords of the activity (e.g., "physiotherapy") and the system will suggest the corresponding CNAEs based on the official Federal Revenue catalog. You can also consult the complete catalog to choose the most appropriate subclass.
Can I combine multiple filters at the same time?
Yes. The strength of Extrator is in the combination. You can select one or more CNAEs, multiple sizes, and multiple UFs simultaneously. The extraction will be performed only on CNPJs that meet all these criteria at the same time.
What is an audience in Extrator?
It is a saved set of extraction filters. You can create, for example, "Large Clinics SP" and run it periodically. Audiences appear in a side list and can be triggered with one click, without redefining the parameters.
Do the extracted contacts go directly to the CRM?
Yes. Each valid contact found is automatically added to Papo's CRM as an individual profile, linked to the corresponding company. This way, all future interaction with that lead is recorded in the same place.
Do I need to pay for extractions?
Extrator operates with credits. Consumption details and allowances vary according to your account plan. For updated information on usage and credits, consult the platform panel or the plans page on the website.
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Create your account at no cost and extract your first niche leads: the first Papo user is free.