To create a report of WhatsApp campaigns sent in the Disparador, access the Disparador module in Papo (https://papo.global/), where each campaign displays sending, delivery, read, and failure metrics. The platform allows you to export this data in CSV so you can cross-reference information and evaluate the real effectiveness of your mass campaigns.
Analyzing results is what transforms a WhatsApp send into a communication strategy that generates sales. Papo centralizes metrics in the Disparador itself, eliminating the need for manual spreadsheets. In this article, you will see how to access these numbers, interpret each indicator, and export the data to create complete reports.
How to access the campaign report in the Disparador
Every campaign sent through Papo's Disparador automatically generates a set of metrics. To view them:
- Access the Disparador module in the Papo panel.
- In the campaign list, locate the send you want to analyze.
- Click on the campaign to view detailed metrics, such as total messages sent, delivered, read, and failures.
The campaign list already works as a control panel, allowing you to quickly compare the performance of different sends.
Metrics available in the Disparador report
Each campaign in the Disparador presents the following metrics, essential for measuring the effectiveness of the send:
| Metric | What it means | How to use it in the report |
|---|---|---|
| Sent | Total messages the platform attempted to send. | Basis for calculating delivery and read rates. |
| Delivered | Messages that reached the recipient's device. | A delivery rate below 95% indicates problems in the contact list (invalid numbers or blocks). |
| Read | Messages opened by the recipient (two blue checkmarks). | Measures the interest generated by the content. Low rates suggest a need to adjust the text or sending time. |
| Failures | Messages not delivered due to permanent error (number without WhatsApp, invalid format). | Use this list to clean your contact base and improve future campaigns. |
| Responses/Conversions | Interactions generated from the message. | Cross-reference with Kanban reports to measure how many leads advanced in the sales funnel. |
How to export data to CSV
For deeper analysis or to share results with your team, you can export campaign data:
- In the Disparador module, locate the campaign list.
- Use the export option available in the interface to download a CSV file with metrics for all campaigns or a specific selection.
- Open the file in a spreadsheet (Excel, Google Sheets) to create charts, calculate rates, and cross-reference information with other sources.
CSV export offers total flexibility to build custom reports, without depending on fixed formats.
Cross-referencing Disparador data with response metrics
Disparador metrics show the reach of your message, but the real business impact appears when you combine these numbers with CRM conversion data.
- Disparador + Kanban: Export the Disparador report and compare it with the Kanban sales funnel. This way you can answer questions like: "Of the 500 contacts who received the campaign, how many became opportunities?" or "Which campaign generated the most closed deals?".
- Disparador + Inbox: Monitor direct responses in the WhatsApp inbox used for the send. This helps identify which messages generated the most engagement and calibrate the call-to-action for future campaigns.
This cross-referencing transforms the Disparador report into a sales intelligence tool, not just a technical delivery one.
Frequently asked questions
Can I export the report as PDF?
Direct PDF export is not available in the Disparador. You can export the data to CSV and generate your own PDF with any spreadsheet editor.
Does the report show who responded to the message?
The Disparador displays aggregated metrics. To see individual responses, access the WhatsApp inbox linked to the campaign.
How do I cross-reference Disparador data with Kanban conversions?
Export the Disparador CSV and compare the contacts who received the campaign with the cards that advanced in the Kanban funnel. This way you measure the real conversion rate of the action.
Is it possible to schedule automatic report sending by email?
Currently, the Disparador does not have automatic report scheduling. You can access and export the data manually whenever needed.
Can I filter the report by period?
Yes, the campaign list allows you to view sends by date. After exporting the CSV, you can also apply period filters in the spreadsheet.
Are the "Read" metrics reliable?
Yes, the read metric is based on the confirmation of two blue checkmarks from WhatsApp, indicating that the recipient opened the conversation.
Read also
- How to test message variations in the Disparador without affecting the entire base
- How to export your CRM contacts to a CSV file
Create your free Papo account and get access to the Disparador with complete metrics to optimize your WhatsApp campaigns.